SINGAPORE - Media OutReach - 23 March 2020 - Are you
well-prepared in life? Etiqa's latest campaign, "Have you Tiq yet" is timely
launched to encourage Singaporeans to re-evaluate their level of preparedness
in times of crisis. The local insurer adopted a light-hearted and direct
approach to provide fresh perspectives on simple yet reliable digital insurance
solutions to meet unpredictable situations in life.
Following
its previous award-winning campaigns, "Have you Tiq yet" personifies Tiq -- the
digital channel of Etiqa, and reflects wry humour with a comedic series of
unfortunate events befallen an unsuspecting family. Help came swiftly in the
form of Tiq Man delivering Etiqa's promise of "always having your back". This
latest campaign underscores Etiqa's commitment to provide insurance with fast and
easy customer experience, in pursuit of its constant mission to humanise
insurance and make the world a better place.
"Etiqa
places strong emphasis on making insurance transparent and accessible through
the simplest and most innovative way. Our insurance products are easy to buy
and manage, and fast to claim via our online portal and mobile app so that
customers consistently have the best experience across the entire journey,"
said Dennis Liu, Head of Digital and Business Transformation and Technology of
Etiqa Insurance Pte. Ltd.
The
digital insurer is known for its customer-centred products and solutions. Its
online offerings of life insurance and general insurance are available at Tiq.com.sg, of which many
comprises first-in-market features such as cancer insurance with no claim
discount (NCD), flexible whole life insurance savings plan, and straight-through-processing
of travel claims.
Liu
added, "Insurance is like an invisible shield. You cannot see us, but we are
always here for our customers."
The
integrated campaign "Have you Tiq yet?" breaks nationwide on broadcast TV from
late March 2020, supported by digital, social, and out-of-home advertising
where the digital insurer will be brought to life.
For more information, please visit Tiq.com.sg
The issuer is solely responsible for the content of this announcement.