HONG KONG SAR - Media OutReach - 26 February 2021 - 7-Eleven has teamed up with Green Monday to launch a range of plant-based meals, including ready meals to go and classic dim sum dishes in over 700 stores, as well as over 30 items plant-based snacks and other items in 150 stores.



#7ElevenHK # 7Eleven 便利店 #GreenMonday #OmniEat # DeliverooHK # 生活素一點 # Green


Left: Alex Liu, Managing Director of 7-Eleven Hong Kong and Macau

Right: David Yeung, Founder of Green Monday


Alex Liu, Managing Director of 7-Eleven Hong Kong and Macau, said:

"More and more people are adopting a vegetarian lifestyle but finding tasty plant-based food conveniently and around the clock can still be a challenge. Our extensive store network and the fact we're open 24 hours enables us to meet our customers' needs and offer them plant-based options anytime, anywhere. With that in mind, we have teamed up with Green Monday to launch a new selection of plant-based ready meals that we are rolling out in over 700 stores. This range includes two exclusive OmniEat's ready meals that are only available in 7-Eleven namely OmniPork Strip Spaghetti in Black Pepper Sauce and OmniPork Strip Rice Vermicelli with Sesame in Teriyaki Sauce. We are also launching two new OmniEat's dim sum products, OmniEat Siu Mai and OmniEat Crystal Dumplings, simultaneously with Green Common. In addition, we are introducing a wider range of plant-based products in 150 stores, comprising of over 30 items including snacks, soups, oat drinks and more.  

 

Alex added: "We are also adding plant-based options to our menu on Deliveroo. So now everyone can enjoy plant-based food quickly and easily, at home or at the office."

 

David Yeung, Founder of Green Monday, said:

"As a pioneer of plant-based food in Asia, Green Monday has always been committed to promoting environmentally friendly, sustainable food and developing innovative plant-based products. We believe this partnership with 7-Eleven, Hong Kong's largest convenience store chain, has an enormous impact on promoting a plant-based lifestyle and that the selection from Green Common, including ready meals, dim sum and snacks, gives 7-Eleven's customers greater choice when it comes to quick and convenient plant-based options. We hope that the range, available at 7-Elevens citywide, enables busy Hongkongers to lead a green lifestyle conveniently, anytime and anywhere."


More choice, more variety of plant-based meal solutions and drinks

The new ready meals from OmniEat are free from added preservatives and MSG. On sale exclusively at 7- Eleven are the brand-new reimagined cha chaan teng classics - OmniPork Strip Spaghetti in Black Pepper Sauce and OmniPork Strip Rice Vermicelli with Sesame in Teriyaki Sauce. In order to preserve their nutritional value, the ready meals are prepared using ultra-low "Flash Freezing" technology to retain the natural flavours and textures of the ingredients. They are ready to eat after just a few minutes in the microwave. The food containers are made from bagasse pulp, which is derived from sugar cane. Certified by the Australasian Bioplastics Association and TÜV AUSTRIA, they are biodegradable and home compostable, enabling you to reduce your carbon emissions but also enjoy your food conveniently and hassle-free.


In addition, OmniEat Siu Mai and OmniEat Crystal Dumplings are launching simultaneously in both 7-Eleven and Green Common so be one step ahead of the crowd and try them there first! Those who lead more health-conscious lifestyles will enjoy these plant-based versions of classic dim sum dishes as they are free from cholesterol and trans-fat.

 

Also available at 7-Eleven are Califia Farms Chocolate Unsweetened Oat Drinks 200ml . These deliciously smooth plant-based milks come in handy, small sized bottles that can be conveniently consumed when you're out and about.

 

Get your hands on an array of tasty plant-based products around the clock

A selection of OmniEat's new ready meals and Califia Farms Chocolate / Unsweetened Oat Drinks 200ml can also be purchased on the 7-Eleven x Deliveroo food delivery platform#, so you can order online and enjoy whenever, wherever you wish. What's more, you can also earn 3x yuu points* on the purchase of any OmniEat ready meals at 7-Eleven. So, head down to your nearest 7-Eleven or order from the comfort of your own home and kickstart your new lifestyle!

 

For more details, please refer to the below table:

 

1.        Exclusive to 7-Eleven - OmniPork Strip Spaghetti in Black Pepper Sauce / OmniPork Strip Rice Vermicelli with Sesame in Teriyaki Sauce 300g (Trial Price $28)

Vegetarian and meat-eaters alike will love these reimagined dishes made with OmniPork Strip that taste just like meat and are high in protein, reassuringly low in saturated fat and cholesterol-free.

 

 

2.        Launching with Green Common - OmniEat Siu Mai 90g / OmniEat Crystal Dumplings 120g 

(Trial Price $18)

OmniEat Siu Mai are irresistibly juicy and consist of an OmniPork, shiitake mushroom and water chestnut filling encased in a handmade wrapper naturally coloured with turmeric. OmniEat Crystal Dumplings are packed with six different kinds of vegetables including mushrooms, sweetcorn and carrots as well as minced OmniPork, all wrapped in a soft and chewy, translucent skin.

 

 

3.        Plant-based beverages - Califia Farms Chocolate Unsweetened Oat Drinks 200ml ($9.50)

These dairy-free beverages are free from trans fats and cholesterol and come in handy conveniently-sized bottles.



The above prices are valid from 24 Feb - 16 Mar 2021. Prices may change without prior notice. The product price at the store shall prevail .


#Prices may change without prior notice. All prices are subject to the Deliveroo app.

*Subject to terms and conditions. Please refer to the yuu app for details. To borrow or not to borrow? Borrow only if you can repay!


Appendix

 

1. Plant-based soups -- Green Common Lotus Root, Walnut & Chestnut Chinese Soup / Chayote, Fig, Black-Eyed Pea & Lily Bulb Chinese Soup / Quinoa, Burdock & Mixed Vegetable

Chinese Congee ($40)

 

The savoury and fragrant Lotus Root, Walnut & Chestnut Chinese Soup is good for both the spleen and stomach. The Chayote, Fig, Black-Eyed Pea & Lily Bulb Chinese Soup is a cooling and nourishing tonic that can keep you hydrated during the summer months. The Quinoa, Burdock & Mixed Vegetable Chinese Congee contains the "five elements of vegetables" that can help improve both your metabolism and your immune system.


 

2. Plant-based instant rice porridge - Common Good Quinoa Turmeric Brown Rice Congee

350g ($65)

 

Each box contains 10 packs of brown rice congee. Just add hot water and enjoy! Turmeric contains curcumin that can increase two important enzymes within the liver, which help detox the body and guard against inflammation. A great choice for those wanting to lead a more active lifestyle.


 

3. Plant-based cookies - Eat's Better Earl Grey / Chocolate & Cinnamon Crackers 45g ($20)

 

These protein-rich crackers are made with whole wheat, soybeans and other plant-based ingredients. Oven-baked and not fried, they're a tasty guilt-free snack -- the perfect pairing with your favourite soy or plant milk.

 

4. Plant-based rice chips - Tavola Roasted Tomato Basil / Crushed Black Pepper Risotto Chips 84g

($42)

 

Made using gluten-free, vegan, oat-free and corn-free ingredients. These rice crackers are double-baked so are moreishly crunchy and delicious.

 

5. Plant-based snacks - Simply 7 Kale Crisps (Dill Pickle) / Lentil Crisps (Jalapeno) / Quinoa Curls

(Original) 70g-85g ($24)

 

Quinoa, lentils and kale are high in fibre, which helps keep your gut healthy. These snacks contain 40% less fat than conventional potato chips so are an ideal option for the more health-conscious among us.


 

 

6. Vegan nuts - East Bali Cashews Wild Harvested Sea Salt / Wild Harvested Cacao Cashew Nuts

35g ($22)


These premium cashews are flavoured with natural sea salt and coconut oil and are free from additives. The manufacturer, East Bali Cashews, is one of the largest social enterprises in Bali, and its products directly help the economy and improve the livelihoods of local farmers.


 

 

7. Plant-based crisps - Luke's Organic White Truffle & Sea Salt Potato Chips 42g ($17)

 

These organic potato chips contain no trans fats and are gluten-free. Naturally flavoured with the unique and subtle aroma of white truffles, they make for an indulgently delectable snack.

 

 

8. Vegan chocolate snacks - Peakz Crunchy Chocolate Squares ( Salted Caramel / Chocolate

/ Hazelnut Chocolate ) 32g ($17)


A high-fibre snack, these crunchy and nutritious wholegrain squares are dipped in dark Belgian chocolate and packed with B12 and iron.


 

 

9. Vegan chocolate bites - Bite Society Vegan Non-Dairy Chocolate Balls (Chocolate / Salted

Caramel) 100g ($27)


Crispy light rice ball treats are covered in vegan chocolate, made with cocoa butter instead of milk. Vegetarians or those who are lactose- intolerant can snack on these crunchy morsels worry-free.


 

 

10. Plant-based snacks - Tempe King Tempe Chips

(Paprika) 100g ($30)

 

Tempe is a traditional food originating in Indonesia, made by naturally fermenting soybeans. These snacks are seasoned with paprika, an aromatic yet mild spice. Everyone, even those who can't take spicy food, will adore these tasty bites.


 

 

11. Plant-based soups Green Common Apricot Kernel, Lotus Seed, Bean Curd Stick & Coix Seed Chinese Soup*/ Porcini, Maitake Mushroom & Lily Bulb Chinese Soup*/ Hami Melon, Fresh Yam & Lotus Seed Chinese Soup* ($40)


 

12. Plant-based instant noodles -- Vedan Suiyuan Tom Yum Soup Noodles ($18)/ Vegetarian Mapo Tofu Noodles ($15)/ Veggie Choice - Original Vegetable Flavour ($18)/

Tom Yum Soup Noodles 5pk ($35)

 

7-Eleven is the first retailer in town to launch this "Suiyuan" series of noodles, the recipes of which are based on the concept of the "five elements of vegetables". This range of instant foods gives greater choice, variety and convenience to those wanting to adopt a more plant-based lifestyle.


 

13. Plant-based instant noodles - Vedan Sui Yuan Shitake Mushroom Flavoured Noodles ($18)/ Vegetarian Dry Noodles with Sesame and Tofu Curd Sauce 5pk ($35) / Vegetarian Dry Noodles with Toona and Soy Bean Sauce 5pk ($35)


 

*This product is only available in Shop 4015-6, Level 4, Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon.


The above prices are valid from 24 Feb - 16 Mar 2021. Prices may change without prior notice. The product price at the store shall prevail.



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