• Represented by MSteam Entertainment, which is a wholly-owned subsidiary of the associated company of Spackman Entertainment Group, Spackman Media Group, Korean top actress Son Ye-jin to be the face of Smart Signature, the post-paid brand of Philippines ' Smart Communications
  • After its massive record-breaking viewership success in Korea, CRASH LANDING ON YOU, headlined by Son Ye-jin, achieved #1 on Japan's Netflix for four months and was consistently one of the top 10 Trending Netflix Shows in the Philippines and one of the top 10 Most Watched Netflix Shows in the United States

SINGAPORE - Media OutReach - 7 August 2020 - Spackman Entertainment Group Limited ("Spackman Entertainment Group" or the "Company" and together with its subsidiaries, the "Group"), one of Korea's leading entertainment production groups, wishes to announce that preeminent Korean actress Son Ye-jin of MSteam Entertainment Co., Ltd. ("MSteam Entertainment"), a wholly-owned subsidiary of the Group's associated company, Spackman Media Group Limited ("Spackman Media Group"), signed an agreement to endorse Smart Communications Inc. ("Smart Communications"), a leading telecommunication service provider in the Philippines. Son Ye-jin is to be the face of Smart Signature, the post-paid brand of Smart Communications.


Son Ye-jin's latest tvN K-drama, CRASH LANDING ON YOU, achieved massive record-breaking viewership success in Korea and became a top hit in Japan, attaining #1 on Japan's Netflix for four months. The K-drama was consistently one of the top 10 trending Netflix shows in the Philippines and one of the top 10 Most Watched Netflix Shows in the United States.

 

Son Ye-jin's recent films include BE WITH YOU (2018), THE NEGOTIATION (2018) and THE LAST PRINCESS (2016), all of which were invested by the Group and/or Spackman Media Group.

 

During May this year, Son Ye-jin was voted as the #1 Korean female celebrity by netizens on the community portal DCInside based on a poll.  In 2018, Son Ye-jin's performance in BE WITH YOU, which broke the all-time first week box office historical record for romance film in Korea, clinched her the Best Actress Award at the Seoul Awards.  Son Ye-jin also received the Prime Minister's Commendations at the 2018 Korean Popular Culture & Arts Awards and won the Best Actress for Hallyu Dramas at the 2018 Seoul International Drama Awards, underscoring her international status as an iconic Korean actress.

 

In 2016, Son Ye-jin won the Best Actress Award in the 2017 Baeksang Arts Awards based on her performance in THE LAST PRINCESS.


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