Press releases can be a powerful tool to connect your company with media and readers in a smart and simple way. A good press release should be written with SEO in mind, and if written correctly, can be incredibly influential to your SEO activity.
How a press release can strengthen your SEO programme
Link building and the role of press release
An SEO backlink is created when another website points to your website via a hyperlink. When publishing a press release, most of the media will include links to your website, SEO backlinks are therefore “earned” and that can be beneficial for your website’s SEO.
Press releases are not only powerful in link building, in theory, press releases can also help provide referral traffic from users when they read and share the press release. Whenever a news publication cites the original press release, a new SEO backlink will be created when it points to the original website.
Good examples of SEO
If you want to leverage the power of a press release to enhance your website’s SEO, there are several simple tips you can follow. Let us walk you through some of the best practices for press release link building and start taking advantage of this marketing tool.
Use different anchor texts
Anchor text is the clickable text of a link, it usually shows up to the reader in a different colour or sometimes underlined. When writing a press release article, you should try to avoid repeating the same anchor text, try to come up with alternatives and use different anchor texts. There are six types of anchor text you can use, namely, brand names, branded terms, naked URLs, keywords, call-to-action messages and generic anchors.
Keep anchor texts natural
Target keyword anchor text can be useful for SEO, however, it may seem unnatural if there are multiple backlinks point exactly to the same anchor text. Google wants your content to be natural and focused on providing quality information to users.
A no-follow link is a link that does not count as a point in the page's favour for it does not pass PageRank or helps a page's placement in the search engine result page. According to Google, a website should not be buying or building backlinks actively, otherwise, there may be penalties from Google. To avoid this from happening, the PR backlinks you use should be no-follow. A no-follow link from a trustworthy website can be constructive to your SEO strategy as it enhances your backlink profile.
Focus on quality
It is the quality rather than the quantity that matters! The objective of distributing g a press release is to announce factual information about the business to the target audience. The first priority should not be obtaining SEO backlinks, press release link building is just a bonus. When the article is well-written, SEO and other benefits will naturally follow. Your press release copy should be focusing on the actual target audience instead of the search engines. Try to include some captivating headlines in the article and get the user to continue reading the full news release. The press release will be more engaging when multimedia is included in the content.
What to avoid?
Press releases is a powerful tool for gaining backlinks from credible sites. The press release backlinks acquired from real websites are greatly favored by search engines and beneficial to the website’s SEO. However, if they are not executed in a correct way, there might be penalties from search engines which leads to blacklisting of keywords.
Media OutReach Newswire has partnerships with more than 500 online media partners across Asia Pacific and internationally through AFP, AP, Reuters, Bloomberg, Yahoo and Money FM that helps to build online visibility and strengthen organic search ranking.