How press release strengthens your company’s SEO

Media OutReach - 26 Sep 2022

Press releases nowadays embrace more digital channels and are more able to connect with audiences in a digitally-first and dynamic way. A good press release should be written with SEO purpose, and it can be incredibly powerful for a website’s SEO. Read on, and we will explain how do press releases help with SEO.

Link Building with Press Releases

Backlinks Word In Wooden Cube
A SEO backlink is created when another website points to your website via a hyperlink. When publishing a press release, most of the media will include links to your website, SEO backlinks are therefore “earned” and that can be beneficial for your website’s SEO.

Press releases are not only powerful on link building, in theory, press releases can also help provide referral traffic from users when they read and share the press release. Whenever a news publication cites the original press release, a new SEO backlink will be created when it points to the original website.

Good SEO Press Release Example

If you want to leverage the power of a press release to enhance your website’s SEO, better to do it the right way! Let us walk you through some of the best practices for press release link building and start taking advantage of this marketing tool!

Use Different Anchor Texts

Anchor text is the clickable text of a link, it usually shows up to the reader in a different colour or sometimes underlined. When writing a press release article, you should try to avoid repeating the same anchor text, try to come up with alternatives and use different anchor texts. There are 6 types of anchor text you can use, namely, brand names, branded terms, naked URLs, keywords, Call-To-Action messages, and generic anchors.

Keep Anchor Texts Natural

Target keyword anchor text can be useful for SEO, however, it may seem unnatural if there are multiple backlinks point exactly to the same anchor text. Google wants your content to be natural and focused on providing quality information to users.

No-Follow Links

A no-follow link is a link that does not count as a point in the page's favor for it does not pass PageRank or helps a page's placement in the search engine result page.
 
According to Google, a website should not be buying or building backlinks actively, otherwise, there may be penalties from Google. To avoid this from happening, the PR backlinks you use should be no-follow. A no-follow link from a trustworthy website can be constructive to your SEO strategy as it enhances your backlink profile.

Focus On The Quality

It is the quality rather than the quantity that matters! The objective of distributing g a press release is to announce factual information about the business to the target audience. The first priority should not be obtaining SEO backlinks, press release link building is just a bonus. When the article is well-written, SEO and other benefits will naturally follow. Your press release copy should be focusing on the actual target audience instead of the search engines.

Try to include some captivating headlines in the article and get the user to continue reading the full news release. The press release will be more engaging when multimedia is included in the content.

Enhance Your SEO By Doing Press Release Link Building Properly

Press releases is a powerful tool for gaining backlinks from credible sites. The press release backlinks acquired from real websites are greatly favored by search engines and beneficial to the website’s SEO. However, if they are not executed in a correct way, there might be penalties from search engines which leads to blacklisting of keywords
 
Media OutReach Newswire has partnerships with more than 500 online real media partners across APAC and internationally including AFP, AP, Yahoo, and Money FM that helps to build online visibility and strengthen organic search ranking.

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