Last month, Australian publisher Mi3 embarked on an ambitious public experiment in AI-based B2B publishing where articles are written by ChatGPT, and images are created by Midjourney prompts.
Called Fast News, the project is overseen by Mi3 editors, with the bulk of the heavy lifting run by generative AI.
Mi3 editors still have a firm hand on the wheel – nothing gets approved without editorial oversight – but in the months ahead, these AI tools are expected to take up some 95% of the work of producing high-volume transactional news.
Launched in partnership with Salesforce and ThinkNewsBrands, Fast News is addressing some of the same challenges facing the broader news media industry: How to responsibly use AI to protect core journalism and free-up journalists to do what they do best.
“The way that we can do both transactional news and quality, original content – where we’ve got to be in market, talking to people, making the calls, asking the questions, joining the dots – is to bring in the machines,” Paul McIntyre, Executive Editor & Publisher at Mi3, says.
“So we have built something that is 95 percent automated, where our team doesn’t have to spend too much time on that volume.”