Harnessing the power of influencer marketing in Thailand's digital PR industry

Media OutReach Newswire - 30 May 2023

In recent years, influencer marketing has emerged as a powerful tool for public relations professionals in Thailand, leveraging the growing popularity and influence of social media influencers to enhance brand visibility and engage with target audiences effectively. With the rise of social media platforms like Instagram, Line, and TikTok, influencers have become trusted voices and opinion leaders with a loyal following.

Recent data shows Thailand has more than 58.1 million active social media users, driven largely by TikTok, Facebook and Line. These younger consumers can shape consumer opinions, drive purchasing decisions, and create impactful content that resonates with their audience.

Thailand, in particular, has seen a significant growth in influencer marketing. The country boasts a vibrant and diverse community of influencers across various niches, including lifestyle, fashion, beauty, travel and more. These influencers have amassed dedicated followers and can generate authentic and engaging content that aligns with their audience’s interests.

Samsung is one of several blue chip companies to collaborate with popular Thai influencers like Thammachad, a popular TikTok star known for comedy content.

The influencers created engaging and creative content showcasing the phone’s features, camera capabilities, and user experience. They shared their experiences on social media platforms, generating buzz and driving interest among their followers. The campaign successfully reached a wide audience and generated positive brand sentiment.


Creating Desire

Another is the Tourism Authority of Thailand, which partnered with travel influencers to promote different regions and attractions in Thailand. The influencers documented their trips, sharing stunning visuals, travel tips, and personal experiences with their followers.

The campaign aimed to inspire and encourage travel to lesser-known destinations in Thailand, highlighting the country’s cultural richness and natural beauty. The collaboration resulted in increased engagement, interest, and inquiries about travel to Thailand.

Leverage Authenticity

Public relations professionals in Thailand are recognising the power of influencer marketing as an integral part of their digital PR strategies. By collaborating with influencers, PR practitioners can tap into their existing fan base and leverage their authenticity and influence to promote brands, products, or campaigns.

The key to a successful influencer marketing campaign lies in identifying the right influencers who align with the brand’s values, target audience, and campaign objectives. PR professionals conduct thorough research and analysis to find influencers who have a genuine connection with their target market.

Micro-influencers, with a smaller but highly engaged audience, can often provide more targeted and cost-effective results for niche campaigns.
Once the influencers are identified, PR professionals collaborate with them to develop creative and compelling content that resonates with their followers. This can include product reviews, sponsored posts, live streams, or even influencer-hosted events. By working closely with influencers, PR practitioners can ensure that the brand’s message is conveyed authentically and reaches the desired audience.

However, it’s important to note that influencer marketing in Thailand’s digital PR landscape requires a strategic approach. PR professionals must establish clear objectives, set measurable key performance indicators (KPIs), and track the effectiveness of influencer campaigns. This data-driven approach enables PR practitioners to optimise their strategies, measure return on investment (ROI), and refine their future influencer collaborations.

As the digital PR landscape in Thailand continues to evolve, influencer marketing is expected to play an increasingly significant role in brand communication and engagement. By harnessing the power of influencers and leveraging their unique ability to connect with audiences, PR professionals can effectively amplify their brand’s message, foster authentic relationships, and drive meaningful results.
Previous Next

Talk to Media OutReach Newswire today