In recent years, influencer marketing has emerged as a powerful tool for public relations professionals in Thailand, leveraging the growing popularity and influence of social media influencers to enhance brand visibility and engage with target audiences effectively. With the rise of social media platforms like Instagram, Line, and TikTok, influencers have become trusted voices and opinion leaders with a loyal following.
Recent data shows Thailand has more than 58.1 million active social media users, driven largely by TikTok, Facebook and Line. These younger consumers can shape consumer opinions, drive purchasing decisions, and create impactful content that resonates with their audience.
Thailand, in particular, has seen a significant growth in influencer marketing. The country boasts a vibrant and diverse community of influencers across various niches, including lifestyle, fashion, beauty, travel and more. These influencers have amassed dedicated followers and can generate authentic and engaging content that aligns with their audience's interests.
Samsung is one of several blue chip companies to collaborate with popular Thai influencers like Thammachad, a popular TikTok star known for comedy content.
The influencers created engaging and creative content showcasing the phone's features, camera capabilities, and user experience. They shared their experiences on social media platforms, generating buzz and driving interest among their followers. The campaign successfully reached a wide audience and generated positive brand sentiment.