Simply capturing the reporters’ interest is inadequate, you need to make your press release sound convincing to secure its publication. Our solution? Attach facts and numbers when writing press releases!
Not only do they provide a ground for your key claims, but they also add colours and significance to make your audience ponder the subject matter. Do not underestimate these facts and figures, which can provide your story with a proper context for better digestion. It is worth spending time conducting research prior to writing a press release.
Include Great Quotes
Note that a press release is imperfect without remarkable quotes. While the body informs several newsworthy facts, the quotes add flavour and voices to echo your ideas and claims to substantiate your story. Make sure to quote some key players of your business to reinforce the important notes in your press release. Avoid writing robotic, formulaic quotes but make them genuine and humanlike to develop resonances and tug the audience’s heartstrings. Last but not least, trim your quotes and go straight to the point!
Add Company Profile and Contacts
We do not have a definite press release format that leads to the upward spiral of success. However, it is of great note that adding a company profile and contact information increases the chance of getting your writing published. These details are attached below the subheading named “Note to the editor” at the bottom of your press release. The reporters will pick up background information about your company along with several intriguing facts. Contacts are essential elements for journalists to get in touch with you. Do not forget to include your media person’s name, phone number, email address and more when writing effective press releases.
Use the Right Style
There is no one-size-fits-all approach to writing press releases. Still, utilising the right note and format matters as it showcases your professionalism as a PR specialist and respect for the journalists. For the sake of readability and articulation, keep your press release away from complicated jargons, lengthy sentences and grammatical errors. Writing key facts and figures in a short, accurate paragraph is a golden rule.
Conclusion: Writing Compelling Press Release
Writing a good press release is a mission possible. Follow our 8 golden tips to win the heart of a journalist in a breeze!
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