8 Golden Tips on Writing Press Releases

Media OutReach - 21 Sep 2022

How to make your press release be the chosen story from hundreds of releases that journalists received in an hour?

Here we share with you 8 tips on how to write a compelling press release that optimize news write up opportunity from your targeted journalists.

Use a Short, Enticing Headline (80 words)

Writing a brief, eye-catching headline is indispensable to garner a busy reporter's attention amid the ever-piling press releases. Not only should it highlight the main features of your story, but it should also pique the journalist’s interest to delve into your press release. The more accurate, newsworthy and compelling your press release’s headline is, the more likely your targeted media will distribute it. In the meantime, creating an email subject line that is strong enough to draw media’s attention and following a preferred press note format, are equally important. You can centre and bold the headline typed in 14 points to make it look readable and attention-grabbing.

Unfold Story from a Unique Perspective

Why should the journalist pick your press release over the others? Lead with the story instead of the brand. It is the storytelling that matters.

Before writing a press release, put yourself into your readers’ shoes — why is it important for them to read? Why should they care? What makes them hungry to know more? Talk to the person involved to collect insightful primary and secondary information. Plus, your team is always a helpful star to collaborate with to work out some winning points for the press release.

Highlight Key Facts in the Lead

If you do not want your press release to gaze over, you should communicate all the need-to-know facts in the first paragraph by answering these 5W1H questions — what you are publicising, who are involved, when and where it occurs, probably why and how. Such a strong lead is essential to writing an intriguing press release. Consider this paragraph as an elevator pitch that needs to hook the journalists and inspire them to read on before a hint of ordinariness hits them and makes your story binned.

Expand but Keep the Story Brief

When the reporter moves his eyes through your body content, congratulations — you succeed in capturing his interest! Keep their hunger for knowledge rolling by enriching your press release in the second and third paragraphs. Add subheadings and supporting details to complete the whole picture which is found missing in the lead for the purpose of arousing the readers’ curiosity. Yet, every enquiry in mind shall be resolved in the body. You also want to avoid writing a press release that is wordy to absorb and goes beyond two note pages.

Support with Facts and Figures

Simply capturing the reporters’ interest is inadequate, you need to make your press release sound convincing to secure its publication. Our solution? Attach facts and numbers when writing press releases!

Not only do they provide a ground for your key claims, but they also add colours and significance to make your audience ponder the subject matter. Do not underestimate these facts and figures, which can provide your story with a proper context for better digestion. It is worth spending time conducting research prior to writing a press release.

Include Great Quotes

Note that a press release is imperfect without remarkable quotes. While the body informs several newsworthy facts, the quotes add flavour and voices to echo your ideas and claims to substantiate your story. Make sure to quote some key players of your business to reinforce the important notes in your press release. Avoid writing robotic, formulaic quotes but make them genuine and humanlike to develop resonances and tug the audience’s heartstrings. Last but not least, trim your quotes and go straight to the point!

Add Company Profile and Contacts

We do not have a definite press release format that leads to the upward spiral of success. However, it is of great note that adding a company profile and contact information increases the chance of getting your writing published. These details are attached below the subheading named “Note to the editor” at the bottom of your press release. The reporters will pick up background information about your company along with several intriguing facts. Contacts are essential elements for journalists to get in touch with you. Do not forget to include your media person’s name, phone number, email address and more when writing effective press releases.

Use the Right Style

There is no one-size-fits-all approach to writing press releases. Still, utilising the right note and format matters as it showcases your professionalism as a PR specialist and respect for the journalists. For the sake of readability and articulation, keep your press release away from complicated jargons, lengthy sentences and grammatical errors. Writing key facts and figures in a short, accurate paragraph is a golden rule.

Conclusion: Writing Compelling Press Release

Writing a good press release is a mission possible. Follow our 8 golden tips to win the heart of a journalist in a breeze!

Contact us to distribute your press release now!

Read more: How Press Release Strengthens your Company’s SEO?

Previous Next

Talk to Media OutReach today