K-pop Belts Out Another Record on Twitter with the Highest Number of Tweets in a Year

SEOUL, SOUTH KOREA - Media OutReach - 30 July 2021 - K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter to connect with their favorite K-pop artists and the #KpopTwitter community around the world. In the recent year between the period from July 1, 2020 to June 30, 2021, there were 7.5 billion Tweets about K-pop, setting yet another record for the most number of Tweets annually related to K-pop.

K-pop conversations around the world: Countries Tweeting the most about K-pop

Passionate and vibrant #KpopTwitter conversations continue to reverberate around the world as K-pop fans connect with each other. Indonesia, the Philippines, Thailand, South Korea, and the United States are the top countries with the highest number of K-pop related Tweets.


K-pop popularity continues to grow: Countries with the most K-pop fans on Twitter

From Asia Pacific to South America, the global K-pop fanbase continues to grow on Twitter. Peru and Colombia join the top 20 countries list with the most number of people Tweeting about K-pop.

Introducing the most discussed K-pop artists

For the first time, we are announcing the top 20 most talked about K-pop artists so that fans can celebrate their favorite artists on Twitter. BTS (@BTS_twt), NCT (@NCTsmtown), BLACKPINK (@BLACKPINK), and EXO (@weareoneEXO) are among the most discussed groups.

Newcomer TREASURE (@treasuremembers), who debuted just in August last year, emerged fifth on the inaugural list in a spectacular entrance. Since August 2020, TREASURE have already conducted four #TwitterBlueroom Live Q&A sessions across six months while actively engaging with their fans on Twitter. Similarly, new boy band ENHYPEN (@ENHYPEN) that only debuted in late November last year is ranked seventh.

Here are the most Retweeted Tweets from each of the Top 5 most discussed K-pop artists (*Period: 2020.07.01 ~ 2021.06.30)

●      BTS: https://twitter.com/BTS_twt/status/1303343927676731392

●      NCT: https://twitter.com/NCTsmtown/status/1308330220563308546

●      BLACKPINK: https://twitter.com/BLACKPINK/status/1366402849685590022

●      EXO: https://twitter.com/weareoneEXO/status/1391770182922629123

●      TREASURE: https://twitter.com/treasuremembers/status/1406584320760770562


Twitter Blueroom LIVE program connects artists with fans in the new normal

#TwitterBlueroom continues to connect fans globally to their favorite K-pop artists by bringing exclusive interviews and Q&A sessions for them to get closer to their idols. From 2PM (@follow_2PM), a second-generation K-pop group with a comeback after five years, to third-generation Kpop groups like DAY6 (@day6official) and iKON (@YG_iKONIC), artists and K-culture leaders engaged with their fans in real time on #TwitterBlueroom. ITZY (@ITZYofficial), one of the hottest K-pop girl groups, hosted a LIVE Q&A with over one million viewers while JUSTB (@JUSTB_Official), who just debuted last month, did so via a showcase live-streamed on #TwitterBlueroom, bringing fans from all over the world together virtually.


Watch these Blueroom sessions again:

●      2PM (@follow_2PM) 7/3: https://twitter.com/follow_2PM/status/1411263519912173572

●      DAY6 (@day6official) 7/2: https://twitter.com/day6official/status/1410885968211726339

●      iKON(@YG_iKONIC) 3/5: https://twitter.com/YG_iKONIC/status/1367671185656279044?s=20

●      ITZY (@ITZYofficial) 5/2: https://twitter.com/ITZYofficial/status/1388795702390628357

●      JUST B (@JUSTB_Official) 6/30: https://twitter.com/JUSTB_Official/status/1410191562143789064


YeonJeong Kim, Head of Global K-pop Partnerships at Twitter, said, "Whether they are global powerhouses or emerging stars, K-pop fans are talking about and engaging with their favourite artists regularly on #KpopTwitter. Culturally, we have seen the phenomenal rise of K-pop across the world, but this trend is not new on Twitter as we have experienced the growth in conversation first-hand. We will continue to work with artists and their labels to bring more content for the K-pop community."


In 2021, K-pop is bigger than ever – there is always something happening on #KpopTwitter, from #TwitterSpaces to #TwitterBlueroom, and more. If you missed an event, catch up on what has happened on the Twitter blog. Here are some of the top moments from 2021 so far:

●      #SMTOWN_LIVE delivered a message of Hope... Generated 12 M Tweets!

●      SEOTAIJI concert "Quiet Night" grabbed 3.2M viewers worldwide on Twitter

●      Twitter brings #FanTweets to #Kpop starting with #BLACKPINK #ROSÉ

●      #BTS_Butter spread Twitter with 300M Tweets globally in 1 month

●      88rising #AsiaRisingTogether livestream on Twitter to #StopAsianHate

●      Kpop Generation Analysis: BTS set an example for the 4th gen on Twitter

●      World Music Day Celebration #KpopTwitter Campaign

●      3 of the top 5 most listened-to Twitter Spaces are K-pop artists (GOT7 Bambam, NCT, TWICE)

Join the #KpopTwitter conversation with other fans and your favorite K-pop idols today!

The issuer is solely responsible for the content of this announcement.
About Twitter, Inc.
About Twitter, Inc.

Twitter is what's happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter and @TwitterKorea. Let's talk.



Twitter, Inc.




30 Jul 2021

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