SINGAPORE - Media
OutReach - 8 February 2022 - Zwipe, a biometric fintech pioneer, conducted
a comprehensive consumer investigation in Singapore during Q4 2021 to study 150+
consumers' payment preferences and feedback on biometric payment cards.
Consumers' feedback on biometric payment cards was extremely positive,
indicating a strong demand for biometric payment cards.
Below are some interesting facts from the survey:
88% of consumers
would prefer their next payment card to be biometric
70% of consumers
are ready to switch to a new bank for a safer way to pay
80% of consumers
have concerns on the risk of infection when paying in-store and touching the
The survey's findings are consistent with data
available from other worldwide studies undertaken in the Nordics, Canada, USA,
UK, Germany and South Africa. Consumers across the world, just as in Singapore,
want a payment solution that delivers world-class security and user experience
and ensures 100% touch-less check out at all times.
Zwipe: A biometric fintech pioneer
in 2009 with the mission to make "convenience safe and secure" through the use
of biometric technologies, Zwipe has today emerged as a pioneer in NxtGen
payment solutions. The company believes that the inherent uniqueness of every
person is the key to a safer future. Zwipe works across networks of
international organizations, industries and cultures to bring biometric payment
in Oslo, Norway, Zwipe's growing team is represented by 14 different
nationalities in nine countries across five time zones - from Colorado Springs
Strong demand for Biometric Payment Cards
According to Claus Hansen,
Zwipe's newly appointed VP of Sales for APAC, "The payments market in Singapore is mature and
sophisticated, with banks and fintechs offering highly digital services for
retail, e-commerce and mobile financial services. The more-traditional smart
card segment is the area where Singaporean consumers are now expecting card
issuers to step up. The Zwipe Pay
platform, which includes a single silicon biometric system on the card, is a
game-changer in the payments sector as it has dramatically reduced the unit
costs and improved the biometric performance ensuring an excellent user
highlights, "Consumers value convenience, security, and safety when selecting
and using a payment method. As such, Zwipe is well positioned to provide cutting-edge
card-based solutions that enable our clients in APAC to respond to market
demands, while also establishing ourselves as the strategic technology partner
Hansen has worked in payment technologies,
cybersecurity, fintech, and smart cards for over 25 years. In the APAC region,
he has held senior executive management positions with Entrust, NXP
Semiconductors, Gemalto, dzcard, and Kona I.
The issuer is solely responsible for the content of this announcement.
Zwipe believes the inherent
uniqueness of every person is the key to a safer future. We work with great
passion across networks of international organizations, industries and cultures
to make convenience safe and secure. We are pioneering next-generation
biometric card and wearables technology for payment and physical & logical
access control and identification solutions. We promise our customers and
partners deep insight and frictionless solutions, ensuring a seamless user
experience with our innovative biometric products and services.
Founded and headquartered in Oslo, Norway our growing
team is represented by 14 different nationalities in nine countries across five
time zones - from Colorado Springs to Singapore.