7-Eleven Singapore Launches Range Of Six New Ready-To-Eat Meals Made With ImpossibleTM Beef
Foods and 7-Eleven are launching six new ready-to-eat meals made with
ImpossibleTM Beef Made from Plants at more than 350 locations across
Singapore, all available for less than S$6
at S$2.80, the 7-Select
Rendang Onigiri also marks the first time an Impossible ready-to-eat is priced
Fans can now enjoy more delicious,
sustainable, and affordable meal options on the go, any day, any time.
SINGAPORE - Media OutReach - 5 October 2021 - Impossible Foods and 7-Eleven, the
leading convenience store in Singapore,
have launched an international range of six new ready-to-eat meals inspired by
various cuisines around the world at more than 350 7-Eleven stores in
Singapore. As part of the retailer's commitment to making plant-based food
accessible and affordable, 7-Eleven has expanded its ready-to-eat selection to
include more sustainable meals made with the award-winning, plant-based
Impossible Beef, in addition to the popular 7-Select ImpossibleTM
Deluxe Burger launched earlier this year.
All available for under S$6, the new
selection of chef-crafted ready-to-eat meals include:
ImpossibleTM Minced Meat Noodles ($4.70)
Colloquially referred to as Bak Chor Mee, this is easily one of
Singapore's most iconic hawker food for any time of the day. Made with fresh mee pok, Impossible Beef, braised
shiitake mushrooms, fried shallots and a specially-created sauce packed with
This Hawaiian-inspired burger is the
perfect grab & go snack that comprises a well-seasoned Impossible
plant-based patty stacked with caramelised pineapple, pickles, and a homemade
tomato chilli jam between soft, fluffy burger buns.
ImpossibleTM Meatball & Mash ($4.70)
7-Eleven's take on the popular crowd
favourite, the Impossible meatballs are oven-roasted and paired with rich,
creamy mashed potato and topped off with mixed mozzarella and cheddar cheese.
This is perfect for a snack or an add-on to any meal!
ImpossibleTM Spicy Wrap ($4.20)
Inspired by Mexican fare, this
mouth-watering wrap packs a punch in each bite - think Impossible Beef, a tangy peri peri sauce, roasted bell
peppers, iceberg lettuce and mayonnaise in a tortilla wrap.
ImpossibleTM Shepherd's Pie ($4.20)
Thoughtfully portioned for one to enjoy,
this classic Western baked dish is made with Impossible Beef braised with
tomato puree, topped with a thick layer of buttery mashed potato. Packed with
flavour, in every bite.
Impossible Rendang Onigiri ($2.80)
A local take on the popular Japanese rice
ball snack with the perfect combination of braised Impossible Beef, mildly
spicy Rendang sauce and coconut rice. The rendang onigiri is the first-ever
Impossible ready-to-eat available for less than S$3.
"One of the most important steps to
achieving our mission is to achieve price parity with beef from cows.
Long-term, we plan to be more affordable," said Laurent Stevenart, Singapore
Country Manager at Impossible Foods. "Following the immense popularity of the
7-Select Impossible Deluxe Burger earlier this year, we're thrilled to expand
our collaboration with 7-Eleven Singapore and add more delicious items to their
ready-to-eat options. The convenience of 7-Eleven's store footprint is
unmatched, and we're excited to offer more affordable options to their loyal
Leading the charge to make plant-based
meat more accessible, 7-Eleven convenience stores in Singapore will be the
first in Asia to offer the entire range of Impossible ready-to-eat meals at
more than 350 locations. The new ready-to-eat meals are also halal-certified,
giving fans more options for delicious, nutritious and sustainable foods even
when they are on the go.
"As the leading convenience store,
7-Eleven is uniquely positioned to make a meaningful difference in our
communities. With our extensive network of 7-Eleven stores spread across the
island and with Impossible Foods' mission to transform the global food system,
together we can make plant-based eating more accessible and convenient anytime,
anywhere." said Mr Steven Lye, Managing Director of 7-Eleven Singapore.
Versatile and delicious, Impossible Beef
looks, tastes and smells like ground beef from cows – but is made entirely from
plants, with a much smaller environmental footprint than meat from animals.
Since it's made from plants, it uses 96% less land, 87% less water, and
generates 89% less greenhouse gasses. This means environmental savings of 7
square meters of land, 3 kg of CO2, and 84 litres of water for every
113g serving consumed.
in Singapore in 1983, 7-Eleven has since expanded to more than 400 stores
island-wide to become the leading 24-hour convenience chain store. We take
pride in serving the Singapore community 24 hours a day, 365 days a year.
7-Eleven emphasises convenience and value by offering a wide array of quality
products, food and services to satisfy the needs of its customers. Think
7-Eleven and what comes to mind are the refreshing Slurpee, 7Café as well as a
wide range of quality ready meals and sandwiches under 7-SELECT. 7-Eleven is
also a 24/7 one-stop destination for customers who need to access bill payment
services in their own time. Our services cover payment of utilities, courier
services, and even cash withdrawal.
About DFI Retail Group
DFI Retail Group ("Group") is a leading pan-Asian retailer. As
at 30th June 2021, the Group and its associates and joint ventures
operated over 10,000 outlets and employed some 230,000 team members. The Group
had total annual sales in 2020 exceeding US$28 billion.
The Group provides quality and value to Asian consumers by
offering leading brands, a compelling retail experience and great service; all
delivered through a strong store network supported by efficient supply chains.
The Group (including associates and joint ventures) operates
under a number of well-known brands across food, health and beauty, home
furnishings, restaurants and other retailing.
About Impossible Foods
Based in California's Silicon Valley,
Impossible Foods makes delicious, nutritious meat and dairy products from
plants — with a much smaller environmental footprint than meat from animals.
The privately held food tech startup was founded in 2011 by Patrick O. Brown,
M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a
former Howard Hughes Medical Institute investigator. Investors include Mirae
Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures,
Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and
Open Philanthropy Project.
Impossible Foods was Inc. Magazine's
company of the year and one of Time Magazine's 50 Genius companies. The
flagship product, Impossible Burger, was named the top plant-based burger by
the New York Times and received the Food and Beverage (FABI) Award from the
National Restaurant Association. For more information, please visit impossiblefoods.com .