SINGAPORE - Media OutReach - 1 April 2021 -
will integrate DataSpark,
a telco-centric data science and engineering subsidiary of Singtel Group, under
its growing NCS NEXT organisation. This integration expands NCS' capabilities in
providing end-to-end advanced analytics and big data solutions with mobility
intelligence services. NCS and DataSpark clients can better harness big data for digital
transformation, augment their existing data platforms with geo-spatial data,
and transform the data into mobility intelligence to draw deeper customer
insights and drive business outcomes.
Ng Kuo Pin, Chief
Executive Officer, NCS said, "We want to be a trusted
digital transformation partner for governments and enterprises in the Asia
Pacific region and are committed to helping our clients succeed by harnessing new technologies in big data,
advanced analytics and artificial intelligence. Adding DataSpark's geo-spatial
and mobility intelligence services to our already robust end-to-end data
capabilities opens up new possibilities for our clients, by enabling them to
draw an incredibly detailed understanding of how people and their customers
move, identifying unmet needs and growth opportunities."
capability of DataSpark is using mobility data intelligence to help
organisations make better-informed business strategy and plans by understanding
how people move, where they go, and what they do. This is done by processing
large amounts of anonymised mobile, Global Positioning System (GPS), public
transport, road network, immigration, and census data. In 2020, DataSpark
successfully gathered anonymised telco-sourced data on changes in unique daily
worker volumes within Singapore and Australia's Central Business Districts
(CBD), which provided insights and solutions into the future of workers in CBD
Chief Operating Officer, DataSpark, said,
"DataSpark's presence in high-growth markets and unique capabilities in
mobility data intelligence are a natural complement to NCS' growth strategy in
Asia Pacific. By joining the NCS family, we can expand our digital footprint to
reach new clients in a variety of sectors such as healthcare, out-of-home
media, retail, tourism, transport, urban planning, and more. With the synergy of NCS'
resources and NCS NEXT teams, we are excited to
explore the growth opportunities this integration will bring and will continue
to innovate to help our clients make informed business decisions
with mobility data and actionable insights."
With a presence in
Australia (known as DSpark), Indonesia, Philippines, and Singapore, DataSpark offers
a range of solutions ranging from artificial intelligence and machine learning,
to bespoke telecommunication data tools.
DataSpark will continue
to run independently under NCS NEXT to further accelerate and expand its product and service offerings.