Maison Métaphore…brings its latest designer collection to the world through its new e-commerce website
The creative brand explores new markets with the world's best Japanese manufacturing
JAPAN - Media
OutReach - 20 September 2021 - Japanese fashion brand Metaphor, directed by Kento Fukatsu,
fashion designer and founder, has launched its global e-commerce website with
its new brand, Maison Métaphore.... The launch coincides with the release of
the brand's autumn/winter 2021 collection and aims to expand its reach across
Metaphor from 2019
"Just like a metaphor, the concept behind Maison
Métaphore...is to convey our evolving world through innovative, ground-breaking
fashion. By launching our global e-commerce website, we are enabling a larger
number of people the opportunity to express themselves through our progressive,
gender-neutral apparel," said Kento Fukatsu, designer and founder of Maison
Métaphore... and Metaphor.
Fukatsu's approach to design is the use of juxtapositions
and is inspired by Dadaism, an art movement that began during the First World War in Zurich. This produces
clothes that give the impression they are not worn exactly as they were
intended i.e., backwards, inside out, or skirts that look like pants. In
addition, and with sustainable fashion in mind, Fukatsu's designs are designed
to be worn for a long time by a wide range of people, regardless of gender.
The theme for the brand's autumn/winter 2021
collection is In the Middle of Change
with the brand's signature sense of incompatibility. With a nod to the world's
circumstances, it was created with a mixture of diverse cultures in mind but
still from a Japanese perspective. The collection uses the best materials
from Japan and features a combination of a
bustier, jacket and a jumper skirt reconstructed from a trench coat.
The collection was supervised by the stylist
Tsuyoshi Kurata. The e-commerce website will
be available in English, Simplified Chinese and Japanese as well as providing
access to a 24/7 live chat with customer support. The site also offers buyers
free shipping globally.
Trench Jumper skirt ¥4,008.53
Bustier docked jacket ¥4,625.22
Trench docked wool trouser ¥3,576.84
Vest docked wool coat ¥6,783.66
About Maison Métaphore…
Founded by acclaimed Japanese designer Kento Fukatsu, Maison
Métaphore...is a global e-commerce brand designing unique apparel collections for
both female and male consumers. 'Metaphor' was selected as one the nine best
young brands 2016 by fashionsnap.com.
The brand was originally established as a Japanese domestic brand, Metaphor and
was renamed to Maison Métaphore... in 2021.
Kento Fukatsu founder of Metaphor and Maison Métaphore... is
an experienced designer who breaks the rules of fashion. He is inspired by
Dadaism and Japanese underground street culture, which is the identity of the
designer himself, as well as innovative items that are conscious of diversity.
After graduating from the Fashion Creative Department of Esmod Japon, he
launched Metaphor... in 2016.