PMQ’s ‘FabriX 2023 – Digital Fashion Roadshow’: Bringing the pioneering digital fashion experience to London and Paris Fashion Week First-to-try by a few can’t-be-missed next-gen KOLs, a moment of Fashion meets Future!

  • Following its Hong Kong debut in 2022, PMQ's FabriX came to London and Paris this fall, partnering with the British Fashion Council (BFC) and the Fédération de la Haute Couture et de la Mode (FHCM) at the London Fashion Week and Paris Fashion Week
  • Powered by DRESSX, the world's first AR photo kiosk has been opened to all visitors to try or own a metalook in a blink of an eye
  • The showcases brought together a strong line-up of 20 international designers hailing from Hong Kong, London and Paris, including Ancuta Sarca, Chet Lo, Harri, Masha Popova, Paolo Carzana; LGN – Louis-Gabriel Nouchi, and Florentina Leitner

HONG KONG SAR - Media OutReach - 28 September 2023 - Presented by PMQ and with Create Hong Kong (CreateHK) of the Government of Hong Kong Special Administrative Region (HKSAR) as the Lead Sponsor, FabriX is Hong Kong's pioneering digital fashion initiative. Born of the dual desire to weave a new reality for fashion and introduce the next generation of local creative talents to global fashion audiences, FabriX is a unique platform that supports designers throughout all stages of the digital design journey: from sketch, design and 3D digital production to listing on global digital fashion marketplaces.

NEW GEN space @ The Old Selfridges Hotel, London Fashion Week
NEW GEN space @ The Old Selfridges Hotel, London Fashion Week
SPHERE, Palais de Tokyo; Paris Fashion Week
SPHERE, Palais de Tokyo; Paris Fashion Week

Partner with British Fashion Council (BFC) and Fédération de la Haute Couture et de la Mode (FHCM)
to present a pioneering digital fashion experience at both Fashion Weeks
FabriX offers the traditional fashion design veterans a future-proof creative medium to explore, alongside an innovative way to engage with customers and showcase their designs. Following its Hong Kong debut last fall, FabriX was launched earlier in London, partnering with the British Fashion Council (BFC) to present a first-of-its-kind digital fashion experience throughout London Fashion Week SS24 under BFC NEWGEN. As an initiative that supports the best emerging fashion design talent, the BFC NEWGEN offers financial support, showcasing opportunities and mentoring to develop critical skills to future proof their businesses. The BFC NEWGEN fashion shows took place at The Old Selfridges Hotel, located behind the Selfridges on Oxford Street in London, which fully demonstrates the DNA of London Fashion Week that makes design talent shine.


As this year marks the 30thanniversary, the BFC NEWGEN exceptionally launched FabriX with PMQ. 'FabriX 2023 – Digital Fashion Roadshow: London', took place from 15th to 19th September, featured a curation of 17 design talents including the original 12 Hong Kong designers and a roster of five exciting London-based creatives, each celebrated for their experimental and unique identities.

Following the London showcase, the FabriX now arrived Paris, partnering with Fédération de la Haute Couture et de la Mode (FHCM) to present the digital fashion experience throughout Paris Fashion Week at the SPHERE, Palais de Tokyo. The Paris edition features a curation of 15 design talents each celebrated for their experimental and unique identities, including the original 12 Hong Kong designers and 3 strong Paris-Based creatives.

FabriX is curated by a team of experienced creative drivers including William To (Executive Director of PMQ), Shin Wong (Overseas Creative & Program Consultant, PMQ and FabriX Project Director) along with Fashion Curator Declan Chan, bringing the public a new dimension to the virtual fashion experience.

Declan Chan comments: "Over the past decade, I have been engaged in different ways to help promote Hong Kong fashion and designers. With the emergence of digital fashion and the metaverse, it seems we have finally found an innovative vehicle to do this on a truly global platform. Through this roadshow, a creative exchange is made possible with the help of both the BFC and FHCM, and the addition of European designers from two major fashion capitals. We look forward to a wider audience discovering and appreciating the breadth of Hong Kong creative talent through this fun, digital kiosk and hope FabriX can encourage other cities to look at new ways to support and promote their local fashion industries."

Shin Wong adds: "FabriX came about as a result of the effect of the pandemic on emerging designers, who faced difficulties participating in international trade events and saw a severe decline in in-person sales opportunities. With the generous support of Create Hong Kong, FabriX came to life in 2022 as a platform that allows young designers to seamlessly transform their collections into captivating augmented reality experiences. It has also facilitated unprecedented collaboration between designers and tech experts from across the globe. With our AR kiosk, statistics have shown a remarkable increase of 70% in consumer engagement through the introduction of digital try-ons. We're thrilled to bring this experience to London and Paris, and look forward to seeing FabriX develop as a dynamic platform for audiences to explore the entire spectrum of designer offerings."

Powered by DRESSX, the world's first AR photo kiosk
features the digital masterpieces from 3 Paris-Based creatives and 12 Hong Kong designers!
Similar to London Fashion Week, the FabriX experience will be open to Sphere's visitors throughout Paris Fashion Week, in the world renowned Palais de Tokyo, bringing a holistic digital fashion concept to the industry crowd and other fashion week participants. Presenting a new 'try before you buy' development becoming increasingly popular within the flourishing virtual fashion sphere, the showcase is designed to mimic a real-life shopping experience. Guests will be able to 'try on' each of the participating designers' bespoke digital looks via AR filters, in the custom FabriX kiosk, with the option to customise and purchase their chosen garment via leading digital fashion marketplace DressX. Digital looks include's SS24 runway PARA denim jacket, using one of the brand's signature smocking and fraying techniques; 2023 Andam Grand Prize winner, Louis-Gabriel Nouchi's iconic asymmetrical neckline opening textured tank top or Florentina Leitner's spike Sunglasses and mesmerising catsuits.

The launch party of 'FabriX 2023 - Digital Fashion Roadshow: London' was held at the showplace of BFC NEWGEN fashion shows in the Old Selfridges Hotel on 17 Sept. Attending guests included collaboration partners and KOLs from fashion industry. They were:

The launch party of《FabriX 2023 - Digital Fashion Roadshow: Paris》was held at Sphere at Palais de Tokyo 25 Sept. Attending guests included collaboration partners and KOLs from fashion industry. They were:

'FabriX 2023 - Digital Fashion Roadshow' is pleased to invite an array of next-generation KOLs from different regions to be the first to try on and showcase various designs. They have posted their experiences on IG and other social media platforms.

1. Kiwi Lee (, a well-known model and fashion KOL from Taiwan
2. Mira Al-momani ( - a London-based stylist who focuses on sustainability, emerging designers, and unique luxury fashion.
3. Style Not Com ( - Known for its iconic 'white text on a blue background' style, Style Not Com is like a blend of traditional media and KOL. The founder, Beka Gvishiani, is currently based in Paris.
4. Sulivan Gwed (, a 23-year-old fashionable guy from France who rose to his fame at the age of 13 due to his YouTube Channel 'Un Panda Moqueur'.

FabriX 2023 - Digital Fashion Roadshow
Paris marks the final travel experience for FabriX and is the last stop of this digital fashion roadshow started in Hong Kong through London. The 20 designers selected across the three places show how Fabrix is able to gather the most upcoming and creative talent to enter the Digital world and offer a one of a kind immersive experience.

'FabriX 2023 - Digital Fashion Roadshow: London' (completed)
London is a remarkable hub of fashion both in the past and today, characterised by its rich heritage, craftsmanship, sophistication and innovative spirit.
Date : 15 - 19 September 2023 (Friday to Tuesday)
Time : Opening hours of NEWGEN during London Fashion Week
Venue : NEWGEN Show Space, Old Selfridges Hotel, 1 Orchard Street, London
London Fashion week :
British Fashion Council :

'FabriX 2023 - Digital Fashion Roadshow: Paris'
From timeless classics to avant-garde concepts, Paris is synonymous with fashion.
Date : 25 - 27 September 2023 (Monday to Wednesday)
Time : Opening hours of SPHERE during Paris Fashion Week
Venue : SPHERE, Palais de Tokyo, 13 Av. du Président Wilson, 75116 Paris

Note: Follow FabriX on social media for exclusive coverage and content!
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Hashtag: #PMQ #PMQhk #FabriX #FashionMeetsFuture #DigitalFashion #metaverse #virtual #fashionnft #digitalfashion #fashiondesigner #hkdesign #CreateHK

The issuer is solely responsible for the content of this announcement.
About FabriX
FabriX - Weaving A New Reality for Fashion
The future of fashion will not be sewn with threads and textiles but woven by pixels and programs. As technology continues to bring down barriers and distance, digital fashion presents designers with boundless freedom for creativity, instant global visibility and the opportunity to set the runway ablaze with truly imaginative, trend-leading styles.

FabriX is Hong Kong's pioneering digital fashion initiative - presented by PMQ, sponsored by CreateHK of the Government of Hong Kong SAR, and created to anticipate this new reality. The pilot programme is founded to nurture and prepare young fashion designers from Hong Kong to be future-ready as they navigate the new frontier brought about by digital fashion and the Metaverse. At the same time, the programme equips designers to capture opportunities from new business models and new revenue streams made possible by digital fashion marketplaces and platforms globally and in Hong Kong.

Beyond bringing 12 new design talents to the fore and providing them the necessary support, FabriX exposes the participants to collaborations with a community of digital artists, technical experts, animators, social media and digital retail platforms - the new ecosystem that breathes life into digital fashion. This cross-pollination of ideas, knowledge and skillsets is essential to spark the development of a thriving digital fashion creative cluster in the city, building toward Hong Kong's position as the creative capital of Asia.
About PMQ
About PMQ
Located in the heart of Hong Kong's SoHo district, PMQ is the landmark of creative and design industries housing over 100 Hong Kong emerging designers. In 2014, PMQ was revitalised and transformed into a creative hub with a variety of design studios showcasing a wide array of design products including fashion and accessories, gifts & premium, homeware, and small furniture as well as other lifestyle goods and creative products. PMQ has now become an interactive platform for supporting up-and-coming creative talents and fostering a community of patrons and lovers of creativity, design, and heritage. It is also one of the popular venues in town for international design, arts, and cultural events from Hong Kong and around the world.

Webpage :
Instagram :
FB Page :
About CreateHK
Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community.
Website :

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

PMQ FabriX


Art & Culture


28 Sep 2023

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