Nestlé Hong Kong Invites All Children in Hong Kong to Participate in Rope Skipping Challenge
Launching the Second Nestlé for Healthier Kids Programme, Nestlé Fosters Healthy Growth for Children in Hong Kong by Sports and Healthy Eating
KONG SAR - Media OutReach - 16 November
2021 - As the world's leading Nutrition, Health and Wellness company, Nestlé is
committed to helping 50 million children lead healthier lives by 2030. Nestlé
Hong Kong launched the first Nestlé for Healthier Kids Programme ("Programme")
in 2017-2020, which aims to support children to establish healthy dietary
habits and lifestyle. The survey results from the first "Programme" showed the
lack of sufficient exercise for students in Hong Kong. Therefore, Nestlé Hong
Kong partnered with Hong Kong Rope Skipping Club to promote rope skipping as
the first activity for the second Nestlé for Healthier Kids Programme
(2021-2024), inviting all children aged between 6-12 years old to participate
in the rope skipping challenge and exercise more.
The above photos show the
first two rope skipping school tours, in which participating students were
active and excited.
The online challenge will
be held from 5 November to 30 November 2021. All children aged 6-12 are invited
to watch and learn from the online videos and participate in the challenge to
win a small prize.
the same time, the number of schools participating in the school-based
nutrition and health promotional activities of the second "Programme" increased
to 10 primary schools, with a total of about 800 students participating.
Children's Interest in Exercise by Experiencing Rope Skipping
According to the survey
results from the first "Programme", students did not exercise much during the
pandemic. As a result, the proportion of students who could reach the amount of
exercise recommended by the World Health Organization
dropped to 10% only last year, for which the situation needs to be improved.
In view of this, the first
activity of the second "Programme" is to support the Hong Kong Rope Skipping
Club to organize a Fun Fun Campus Rope Skipping Programme, which aims to encourage
students to utilize simple equipment to maintain moderate amount of exercise in
their daily life even during the pandemic while focusing on their studies and developing
a balanced diet.
The Fun Fun Campus Rope Skipping
Programme is consisted of two parts: school tours and online challenges. For
the school tours, 10 campus visits to different primary schools will be arranged
during November and December this year, in which the program includes
demonstration of rope skipping and guided experience for students to learn and
understand the fun of rope skipping. The visits aim to foster students' better
understanding of the fun and benefits of sports, thus further enhance their interest
For the online challenges,
there are three videos posted on the Hong Kong Rope Skipping Club's Facebook
Fans Page, inviting all students to watch and learn some basic and fancy rope
skipping techniques from world-class athletes, then participate in the
challenges and win a small prize. The activity has been launched on 5 November,
anyone aged between 6-12 years old can take part in the challenges to exercise more
and build a healthier lifestyle.
The Second Nestlé for
Healthier Kids School-based Programme aims to Build a Healthy Eating and Lifestyle
for all Children with a Wide Variety of Activities
In addition to the above, the
three-year school-based promotional activities of the second "Nestlé for
Healthier Kids Programme" have officially been launched since this September.
Nestlé Hong Kong will continue to join hands with the Centre for Health
Education and Health Promotion of the Chinese University of Hong Kong to arrange
various nutrition and health education activities for children, parents and
teachers of participating schools, conduct health survey and carry out fitness
test for children. The Center will also obtain a baseline of the "Programme" by
understanding the children's diet, exercise, static activities, sleep time,
quality of life, and fitness tests, etc., and follow up on the effectiveness of
the "Programme" later on. The number of schools participating in this "Programme"
increased from 6 to 10 primary schools, with the number of students
participating increased from 500 to 800 in total.
Ms. May Chung, General
Manager of Nestlé Hong Kong Limited, said, "Nestlé Hong Kong is committed
to creating shared value for the society. In addition to providing consumers
with quality food products, we also actively promote nutrition and health for a
good life. We use various activities to help nurture healthy children and hope the
new "Nestlé for Healthier Kids Programme" can help more students to establish
a healthier lifestyle and become a good partner for parents and schools in
nurturing healthy children."
Professor Albert Lee, Founding
Director of the Centre for Health Education and Health Promotion of the Chinese
University of Hong Kong, shared, "According to our experience from the
first "Nestlé for Healthier Kids Programme", providing students with
educational information on healthy eating and exercise will help improve their
knowledge thus further inspire positive behavioral changes. We hope that the upcoming
school-based promotional activities can continue to uplift the health awareness
of students and motivate them to develop healthy eating and living habits since
early age, thus hoping to bring a positive impact on their long-term
 The World Health Organization recommends
that children and adolescents aged 5-17 should do at least 60 minutes per day
of moderate to vigorous-intensity activities across the week.
About Nestlé Hong Kong
Nestlé originated from Switzerland in 1866, today it has grown to be the
leading company in promoting Nutrition, Health and Wellness. Nestlé's purpose
is "unlock the power of food to enhance quality of life for everyone, today and
for generations to come". As early as the 19th century, Nestlé introduced
high-quality products to Hong Kong and imported the products through different
trade channels. In 1874, NESTLÉ'S EAGLE BRAND® condensed milk was granted as the first trademark in Hong Kong. Today,
Nestle Hong Kong has become one of the leading food and beverage companies in
Hong Kong and our diversified range of businesses include dairy products,
yoghurt products, cereal breakfast, baby and toddler food, coffee, bottled and
canned beverage, confectionary, ice cream and chilled desserts, soya products,
culinary, pet care and healthcare nutrition product etc. The wide range of
products provide consumers with options for nutrition, healthy and safe product
of high quality.