Mead Johnson Nutrition HK Launches "We CAN Protect the Future" – Formula Cans Recycling Program with HKTVmall and World Green Organisation
Enabling parents and children to build a greener world by taking their first steps in recycling formula cans
HONG KONG SAR - Media OutReach - 10 May 2021 - To
encourage Hong Kong citizens to lead greener lives, Mead
Johnson Nutrition Hong Kong ("Mead Johnson"), one of the brands under Reckitt Benckiser
("Reckitt"), officially launched its
city-wide "We CAN Protect the Future" Formula Cans Recycling Program in early April.
Created in partnership with
24-hour online shopping platform,
HKTVmall under Hong
Kong Television Network Limited ("HKTVmall") and the World Green Organisation ("WGO"),
the program aims to raise awareness among the public on the importance of recycling
and urge parents to safeguard the future of their children by taking immediate
actions to protect the environment and be the role models of green living.
According to a recent survey,
only around 30% of interviewed parents would recycle the used formula cans in Hong
With collection points at 6 HKTVmall O2O Shops across the city, the Program offers consumers easy access
to a reliable channel to recycle and transform their used formula cans into useful
raw materials to reduce waste and protect our environment.
The Program accepts
cleaned formula cans from all brands and rewards participating parents with HKTVmall
e-vouchers that can be used for online purchase. To ensure proper storage and
transportation of all collected cans, all brand logos and brand names will be
erased before a specialized delivery team transports the cans from HKTVmall O2O Shops to a local
recycling plant. The cans will then be destructed and shipped to another
facility for further processing. Molten metal will be recycled into raw metal
materials for different purposes, such as for construction use.
"Reckitt is driven by
its purpose, do the right things, always. Mead Johnson as one for the core
brands of Reckitt also upholds this mission, it not only provides high-quality nutrition products, but has been working hand in hand with our consumers to safeguard
the environment and nourish the best start in life for more than a century,"
said Mr. Pankaj
Agarwal, Reckitt's General Manager Hong Kong, Taiwan & Cross-Border. "Through the partnership with HKTVmall and WGO to
offer a convenient and reliable recycling channel, we hope to empower parents
and their children to build recycling habits at an early stage, and hence
create a cleaner, healthier world."
Ms. Jelly Zhou, Chief
Executive Officer (Hong Kong) at Hong Kong Television Network Limited, added, "HKTVmall
is committed to enhancing Hong Kong people's quality of life via innovative
technologies. We also highly value social responsibility in promoting a culture
of environmental protection and resource conservation. Through this partnership
with Mead Johnson and WGO, it not only endows a value to the used items through
reducing wastage and promote recycling awareness, but also spread the message
of environmental protection to everyone. Let us make changes in our daily lives
with everybody's joint efforts, encourage sustainable development for Hong Kong
and all over the world." HKTVmall, as co-organiser of the Program, shares their store
networks to facilitate the mechanism of the recycling process. It helps mobilizing
Hong Kong citizens to join the program in different areas simultaneously and
promoting recycling in the city.
WGO acts as the
supporting organisation to provide professional advice on improving the overall
can recycling experience in this Program. "WGO is pleased to drive the formula
cans recycling programme with Mead Johnson and HKTVmall" said Dr. William Yu,
Founder & Chief Executive Officer of World Green Organisation. "We look
forward to seeing different stakeholders in society, including manufacturers,
retailers and the public to join hands and promote recycling, and facilitating
a green future for our next generation."
The "We CAN Protect the
Future" Formula Can Recycling Programme runs every Monday and Wednesday, from now
until 30th June 2021.
 Baby Kingdom Online
Survey on formula can recycling habits (2019)
 From 7th April to 30th
June, participants can redeem an e-voucher (HKTVmall HK$50 Dettol Product or
HK$200 Mead Johnson Nutrition Selected Product) for every successful return of
a cleaned formula can, up to four e-vouchers per day. Distribution of
e-vouchers may vary depending on availability at different shops. E-vouchers
are available on a first-come, first-served basis while stocks last and check
with the on-duty staff for details on collection day. Offers are subject to
Terms and Conditions and can be found here: https://bit.ly/3mtsEJU
The issuer is solely responsible for the content of this announcement.
About Mead Johnson Nutrition
Mead Johnson Nutrition has been established in 1905.
For more than a century, Mead Johnson Nutrition has led the way in developing
safe, high-quality, innovative pediatric nutrition products, guided by the
mission to nourish the world's children for the best start in life. The brand
operates Mead Johnson Pediatric Nutrition Institutes worldwide. These centers
connect Mead Johnson Nutrition's researchers to scientists and healthcare
professionals around the world, putting the brand at the forefront of pediatric
Mead Johnson Nutrition (Hong Kong) Limited has been
landed for a half century, providing Hong Kong parents with high quality,
science-based products, various parenting information and professional advice,
gaining trust and support from parents.
Mead Johnson Nutrition's scientists and healthcare
professionals are paying affords on the formula for children with special
nutrition needs and Mead Johnson Nutrition is a very few brands that insists to
produce the formula for metabolic disorders' children, giving hopes to them.
Reckitt* exists to protect, heal and nurture in the
relentless pursuit of a cleaner, healthier world. We believe that access to the
highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world's most
recognisable and trusted consumer brands in hygiene, health and nutrition,
including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil,
Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen,
Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 20 million Reckitt products are
bought globally. We always put consumers and people first, seek out new
opportunities, strive for excellence in all that we do and build shared success
with all our partners. We aim to do the right thing, always.
We are a diverse global team of more than 43,000
colleagues. We draw on our collective energy to meet our ambitions of
purpose-led brands, a healthier planet and a fairer society.
*Reckitt is the trading name of the Reckitt Benckiser
group of companies
About Hong Kong Television Network Limited
Hong Kong Television Network Limited is a Hong Kong-listed
company (SEHK: 1137).
Established in 1992, the Group has extensive and
successful experience in telecom market liberalization and popularizing
advanced technology and applications.
The Company is now developing Hong Kong's largest
24-hour online shopping mall, HKTVmall, which provides one-stop shop services
including online shopping, marketing & digital advertising, big data
analysis, smart logistics & fulfilment as well as physical O2O stores, and
to transform all business operation, trading, retail, finance and daily life
onto a single digital online platform. For more information, visit www.hktv.com.hk.
About World Green Organisation
The World Green Organisation (WGO) is an independent
non-governmental organisation concerned with environmental conservation and
environmentally related livelihood and economic affairs. It provides a holistic
approach to a fully integrated three-pronged solution that combines social,
environmental and economic dimensions for a paradigm shift towards low-carbon
and climate-resilient development pathways.
Through science-based policy research and community
projects, the WGO aims to enhance the quality of the environment, promote a
greener economy, and improve people's livelihoods. In particular, it will focus
on the social concerns of underprivileged groups and on the creation of a green
economy, to help realise its vision of sustainable development. For more
information, visit www.thewgo.org/website/eng/.