Hall of Fame Golfer Ernie Els Signs Brand Endorsement Agreement with SUSGLOBAL(R)
- Partnership with New Global Brand Ambassador Provides Opportunity for Robust Revenue Growth Beginning in 2023
Toronto, Ontario - Newsfile Corp. - November 16, 2022 - SusGlobal Energy Corp. (OTCQB: SNRG) ("SUSGLOBAL" or the "Company"), the developer of SusGro™, an award winning, pathogen-free organic liquid fertilizer, is pleased to announce that it has signed an Endorsement Agreement (the "Agreement") with world renowned professional golfer Ernie Els (the "Player"). The multi-year Agreement provides rights to utilize the Player's name and likeness, as well as endorsement in the form of advertisements, promotions, and sales of the SUSGLOBAL® brands.
SUSGLOBAL® aims to be the premier organic fertilizer and aquaculture brand to the global Golf industry by providing environmentally friendly forms of both dry and liquid fertilizers, soil amendments and microbial water solutions products (the "Products"). The Products are manufactured by proprietary processes that align with the global climate change initiative and are recognized as premier environmentally friendly solutions positioning the Company as Leaders in the Circular Economy®.
Not only is Els serving as Global Brand Ambassador for SUSGLOBAL® by promoting its Products to his colleagues, fans, friends and media followers, he and his team will also act as a liaison to introduce the many golf courses through the world to the revolutionary SUSGLOBAL® brand. In the $200 billion fertilizer market, revenues from the approximately 30,000 golf courses, country clubs and other golf facilities in the US are projected to reach nearly $25 billion by 2024. Sustainable and environmentally friendly fertilizer solutions are going to be a key growth factor for the Company as the world looks to reduce greenhouse gas emissions and slow climate change.
"We are thrilled to have a prestigious Global Brand Ambassador such as Ernie Els to endorse our environmentally friendly Products globally and specifically expanding our presence within the golf industry," stated Marc Hazout, President and CEO of SUSGLOBAL®. "Among the many benefits of the sport such as physical fitness and playing outdoors, the golf industry has the opportunity to further promote the importance of environmentally friendly fertilizers and take the lead in the climate change initiative."
"I am looking forward to working with the SUSGLOBAL® team and endorsing these award-winning organic products to the worldwide golf community," said professional golfer Ernie Els. "I take environmental issues very seriously and members of my team and I have had the opportunity to test the SusGro® organic liquid fertilizer for several months at our homes and on golf courses. The results were so impressive that not only am I proudly endorsing the brand, but I am an equity investor in the Company - that's how much I believe in these products."
Follow SusGlobal Energy Corp on Twitter: @susglobalenergy
About SusGlobal Energy Corp.
SusGlobal Energy Corp., the developer of SusGro™, an award winning and revolutionary pathogen free organic liquid fertilizer, is an industrial, environmental and agricultural biotechnology company focused on acquiring, developing, and monetizing a portfolio of proprietary technologies in the waste to energy and regenerative product applications globally. It is management's objective to grow SusGlobal into a significant sustainable waste to energy and regenerative products provider and a trusted brand for the fertilizer, soil and aquaculture market, as LEADERS IN THE CIRCULAR ECONOMY®.
For more information, please visit the Company's website at: www.susglobalenergy.com
About Ernie Els
Els, known as "The Big Easy", is a former World No. 1 and has 72 professional career victories to his name, with four Major Championships and two World Golf Championships. Els was inducted into to the World Golf Hall of Fame in 2011 and the South African Golf Hall of Fame in 2009. His success has earned him numerous awards and achievements, including holding the record for the most consecutive weeks inside the Top-10 of the Official World Golf Ranking.
Away from the golf course, Ernie's business interests successfully encompass golf course design and hospitality, including The Els Club Collection, Els Performance Golf Academy, Els Club Estates and Big Easy Winebar & Grill, along with an award-winning wine portfolio created by Ernie Els Wines in the heart of South Africa's wine country, Stellenbosch. In 2019, Ernie also launched his own pet products business.
Ernie has uniquely transcended his sport by virtue of his ground-breaking charitable endeavors and fundraising. Ernie and his wife Liezl founded The Els for Autism Foundation in 2009, spearheading a campaign that led to the opening in 2015 of The Els Center of Excellence in Florida, a world-class site hosting leading-edge programs and services for individuals with autism. Ernie's other great philanthropic passion is The Ernie Els & Fancourt Foundation in South Africa, established in 1999 with the purpose of identifying and assisting young individuals predominantly from families of limited resources and to deliver to them educational assistance and golfing opportunities. Among its former members are 2010 Open Champion Louis Oosthuizen and multiple Tour winners Branden Grace and Christiaan Bezuidenhout.
To learn more about Ernie Els please visit: ernieels.com
Join him on Twitter: @TheBig_Easy, or Instagram @ernieelsgolf
Safe Harbor Statement
This news release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company's objectives. Forward looking statements are statements that are not historical facts and are generally, but not always, identified by the words "expects," "plans," "anticipates," "believes," "intends," "estimates," "projects," "aims," "potential," "goal," "objective," "prospective," and similar expressions, or that events or conditions "will," "would," "may," "can," "could" or "should" occur. The Company cautions investors that any forward-looking statements by the Company are not guarantees of future results or performance, and that actual results may differ materially from those in forward looking statements as a result of various factors, including, but not limited to, lack of sufficient financial resources; variations in market conditions, currency and our stock; the Company's ability to obtain any necessary permits, approvals, consents or authorizations required for its activities; the Company's ability to produce energy, biogas, compost or organic fertilizer from its properties successfully or profitably, to continue its projected growth, or to be fully able to implement its business strategies and other risk factors described in the Company's filings with the U.S. Securities and Exchange Commission, which may be viewed at www.sec.gov.
SusGlobal Energy Corp.
Marc Hazout, President and CEO
(416) 223-8500 or Toll Free: 1-866-512-7374
Email: [email protected]
The issuer is solely responsible for the content of this announcement.
SusGlobal Energy Corp.
16 Nov 2022
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