HONG KONG SAR - Media
OutReach - 30 September 2021 - Samsonite RED, the global contemporary business casual bag brand
launches 'BTS X Samsonite Red' collection, combining the musical theme of BTS'
song 'Dynamite' and the 'From Red to Purple' campaign together.
Inspired by their hit song 'Dynamite', this collection features a total
of 11 products including suitcases, backpacks, crossbody bags and travel
accessories, reflecting the retro pop music theme showcased from the song and
music video. 'Dynamite', BTS' first No.1 song on Billboard 'Hot 100' songs
chart, received worldwide attention by delivering a message of hope to global
fans in the pandemic with energetic rhythm and lively performance. The song
also made it on the list of the '500 Greatest Songs of All Time' by prestigious
U.S. magazine Rolling Stone.
As purple become the symbolic color of BTS, the BTS X Samsonite Red
collection also features the alike Sheer Violet as key theme color. The luggage,
which are launched in 18-inch and 22-inch sizes respectively, come with a
sliver plate in the front and are engraved with both the 'Dynamite' logo and silhouettes
of the seven members dancing. Each suitcase comes equipped with
graphic-inspired luggage stickers featuring lyrics of 'Dynamite' such as
'Tonight', 'Ping Pong', and 'Stars', allowing fans to customize the cover of
the luggage. The interior features a pastel-toned sky-blue color that echoes
with the 'Dynamite' artwork.
The collection also features a mini carry-on bag that can either be
hand-carried or attached to the carry handle of luggage, and a mini case that
can be hooked onto a bag or luggage. The mini carry-on bag comes with a strap embroidered
with 'Dynamite' logo and can be transformed into a crossbody bag. The spacious
storage makes it an ideal companion for occasions such as short-haul trips and
Available in limited quantities only in Korea, the more special
backpacks and crossbody bags are embroidered with 'Dynamite'-inspired artwork. The
backpack consists of a dedicated laptop compartment that fits 15.6-inch laptop
model, and a smart sleeve that can fit onto the luggage trolley handle, making
it more convenient. Various travel accessories such as card holders, pouches,
name tags, passport covers and neck pillows that drew on the 'Dynamic' concept,
are also launched to suit individual tastes and needs of consumers. In
addition, the entire interior lining of the product (except neck pillow and
name tag) is equipped with antimicrobial technology by Microban®.
Paul Melkebeke, President, Asia Pacific & Middle East, Samsonite
said, "The red of Samsonite Red and the purple of BTS are the first and last
colors of the rainbow. This 'BTS X Samsonite Red' collection consists of a wide
range of products too, aiming to satisfy the tastes of the generation Z which
is diverse like rainbow. In the 'From Red to Purple' campaign video, the light
beam shows both red and purple along with disco pop background music. It represents
the beautiful encounter between Samsonite Red and BTS."
The 'BTS X Samsonite Red' collection will debut in Korea on Sep 30,
2021, with a special pop-up store at Hyundai Department Store's Sinchon branch until
the end of October. In addition to the pop-up store, the collection can be
purchased at the official online mall and Hyundai H-Mall on the same day and
can also be purchased at the Samsonite Red stores from October 8 (Fri).
The collection will be launching officially in November in Hong Kong,
Macau, Indonesia, Malaysia, Singapore, Philippines, Taiwan, Thailand, Vietnam