SINGAPORE - Media
OutReach - 28 July 2021 - As part of this year's National Day festivities, Amazon is recognising
small and medium-sized businesses (SMBs) in Singapore and showcasing their
success stories with a dedicated 'Shop
Local' storefront on Amazon.sg. Shoppers can also immerse themselves in an
interactive video to discover the stories of Hook Coffee, Jomingo, and Oddbods. The storefront features deals from
SMBs across categories including home and home improvement, electronics,
kitchen and dining, health and personal care, toys and games, groceries and
With Amazon's latest 2021 study revealing that more
than half of Gen Z Singaporeans are #ShopLocal fans, the curated storefront
further builds on the strong Shop Local momentum from this year's Prime Day (21
& 22 June), which delivered the two biggest days ever for small businesses
on Amazon.sg. More than 17,000 small businesses participated in Prime Day 2021,
of which 7,000 joined for the first time ever to enjoy record-breaking sales.
"Nurturing local businesses has always
been at the core of our work at Amazon and goes hand in hand with our customer
obsession. Our Shop Local storefront aims to directly connect brands and shoppers
across Singapore, providing over 225 free tools to help SMBs get online and
scale. We are very heartened by their success and will continue to expand our
efforts to spur their growth, empowering local sellers to digitise, expand
beyond our borders, and connect with consumers around the globe. As we
celebrate our resilience this National Day, we hope that Singaporeans will
continue supporting SMBs in Singapore," says Bernard Tay, Country Leader, Amazon.sg Seller Services.
In addition to shopping from local
brands and enjoying exciting deals during National Day, shoppers can
participate in 'The Great Local Giveaway', a series of social contests on Amazon.sg's
Instagram page. They can explore products from six SMBs and
participate in the contests to stand to win a gift set. More than 25 gift sets
are up for grabs and 'The Great Local Giveaway' runs from 28 July to 20 August
Notable SMBs featured on Amazon's dedicated Shop Local
storefront include: Singapore's first online coffee subscription service – Hook Coffee; plant-based and
eco-friendly beauty brand – Jomingo; and toys offered by the
Emmy-nominated animation series – Oddbods.
As the first e-coffee company to offer subscription
services in Singapore, Hook Coffee makes fresh, quality speciality coffee
accessible and more affordable to everyone. It was founded by two Singaporeans
Today, not only are all its coffees ethically sourced
and traceable, but Hook Coffee also launches a new flavour every month. Amidst
the pandemic, it started hosting virtual workshops for those keen to learn more
In just five years, the brand has expanded its product
range from coffee beans and grounds to single-serve drip bags, Nespresso and
Dolce Gusto compatible capsules, and bottled cold brew coffee.
Hook Coffee started offering its products on Amazon.sg
in July 2020, relying on Fulfilment by Amazon (FBA) to sell and manage its
stock and deliveries domestically. This year, it is looking to expand
internationally with Amazon's 20 global stores to reach over 150 million paid
Prime members and hundreds of millions of active customer accounts worldwide.
"Amazon is a really good platform for start-ups keen
to sell their products online and understand how the e-commerce business works.
The dedicated account managers, coupled with services such as FBA, make it very
easy for us to process orders, control inventory, manage marketing campaigns,
and reach customers far beyond our network – without any compromise on the
quality of our coffee. We're excited to grow our reach and customer base with
Amazon globally now – anything and everything is possible!" said Wayne Lai, CEO, Hook Coffee.
Enjoy 22% off on Hook Coffee Yaya Kakaya from now to 9
August 2021 via the Shop Local storefront here.
Jomingo was conceptualised after Singaporean founder
Tan Jing Jun suffered rashes from conventional deodorants in university. This
led her to develop her own formula of natural, plant-based deodorants that are
eco-friendly. Today, Tan uses ingredients sourced from Asia, mostly Singapore,
where possible, and takes pride in offering plastic-free packaging for her
Within a year, Tan has put Jomingo on the world map
with Amazon – she started selling on Amazon.sg in October 2020 and quickly
expanded to the UK in February 2021. Selling on Amazon has helped her to not
only understand the strict regulations of a new country but also allowed her to
manage her set up costs, build brand awareness, and fulfil orders for a whole
new store and customer base.
This year, Tan hopes to expand her product line by
offering a new variety of natural and eco-friendly products, and to sell online
in more countries internationally.
Jomingo, Tan Jing Jun, said: "When I first started
Jomingo, I could have never imagined being in Singapore and selling to
customers all the way in the UK! But Amazon made it a reality very quickly and
smoothly – guiding us closely on the tax regulations and policies of a foreign market
and minimising our costs in building our brand in a new market. Managing order
fulfilment and our supplies also became hassle-free as Amazon took care of the
nitty-gritty so we could focus on understanding our new customers."
Enjoy 15% off on Jomingo Natural Deodorant from now to
9 August 2021 via the Shop Local storefront here.
Oddbods, the three-time Emmy nominated animated series
for pre-school kids, is currently broadcasted in over 180 countries and watched
by millions of kids. The series is produced by Singapore-based studio One
Animation and its toys have been sold on Amazon since 2019. Despite being a
small animation studio with limited resources, Oddbods has fulfiled orders and
expanded in eight stores internationally with Amazon, and can gather direct
consumer feedback on its toys from Singaporean and global fans across the US,
Europe, and Asia.
Last year, Oddbods
enjoyed a 480% year-on-year increase in sales with Amazon and is now looking to
expand in Indonesia, Mexico, Germany, Netherlands, Poland, Australia, and
Singapore, to offer kids everywhere a great playtime experience with its toys.
"Selling globally on Amazon has allowed us to reach
kids everywhere – from Singapore to Mexico to Poland. We use Amazon's Pan-FBA
services to ship our inventory while Amazon fulfils our orders in different
countries. This has been very critical for our market expansion and growth to
truly become a global brand," said Amir
Biran, VP of Digital & Ecommerce, Oddbods.
Enjoy 15% off on Oddbods Stuffed Plush Toys &
Figurines from now to 9 August 2021 via the Shop Local storefront here.
Discover the wide range of selection and deals from
local businesses on Amazon.sg here,
with additional savings from the National Day sale, happening from 5 to 9
August 2021 here.
To find out more about selling on Amazon, visit: https://www.amazon.sg/sell.