SINGAPORE - Media
OutReach - 10 September 2021 - AIA Singapore today announced the return of its largest online health
and wellness regional event, AIA
Live 2021, kicking off on 12
September 2021 with AIA's global ambassador David Beckham and other ambassadors
from the region. Following the regional online event, Singapore would also host
its own series of AIA Live in Singapore this October, which promises an
expanded series of fun, engaging, and unexpected virtual events to help
Singaporeans keep healthy. This reflects the long-standing commitment of the
leading life insurer to help individuals and families in Singapore live Healthier,
Longer, Better Lives together.
As AIA Singapore marks its 90-year milestone this year with
a new long-term commitment and investment in Environmental, Social, and
Governance, its brand promise will take on a renewed purpose as it looks to make
positive contributions not only to the health of Singaporeans, but also the
health of the wider community and environment.
Ms Melita Teo, Chief Customer and Digital
Officer of AIA Singapore, says, "In the face of a global health crisis, we have empowered our customers
to embrace new norms and emerge healthier together. This latest initiative will
motivate Singaporeans to continue on this journey and do more to reach their
health goals even as COVID-19 becomes endemic in our lives. We will also be
inviting our AIA family of ambassadors to come along for the ride, so we can
make a bigger impact in the overall wellbeing of Singaporeans in a fun and
AIA Live 2021 – Exclusively for Singapore
Local influencers Benjamin Kheng and Andrew Marko, together with special
guests AIA Global Ambassador David Beckham and footballers from the Singapore
Premier League, invite Singaporeans to join them for the very first AIA Live in Singapore on Thursday, 7 October, 5.00pm-6.00pm SGT.
In conjunction with World Mental Health Day, this first event will
feature a Tai Chi masterclass to sharpen focus, build emotional resilience,
sleep better and most importantly, enhance overall well-being to combat the
languish we feel due to the pandemic.
In addition to learning this age-old Chinese martial art together, fans
will also get a once-in-a-lifetime opportunity to have their questions answered
by David Beckham during the event on how he keeps himself healthy and happy in
David Beckham, AIA's Global Ambassador, shared: "It's great that AIA
Live's online health and wellness event is back as we are all still adapting to
the world we are now living in. It's so important to keep discussing the
different ways we can all stay positive and share tips on the little changes we
can make to improve our health and wellness. I'm excited to be joined by so
many great speakers and be a part of this event."
To register for the first AIA Live in Singapore event and stand a chance to have your questions answered by the mega
star and win exclusive signed merchandise,
please visit: http://bit.ly/AIALIVESG21. Question
submission and event registration will close on 4 October 2021 (2359 hrs).
More details on the
second AIA Live in Singapore event will be announced within the coming weeks.
#AIALiveinSG #AIASG #HealthierLongerBetterLives
Live Healthier, Longer, Better Lives all month long
with AIA Singapore
Aside from the AIA Live 2021 series, the leading life insurer will also be
hosting Live 10.10 with Vitality – a specially curated day of 10 activities on
10 October 2021 to help individuals and families in Singapore Move, Unwind and
Flourish with Vitality. Watch this space: Live 10.10 with Vitality for more updates on 15 September.
AIA Singapore on Facebook (@Singapore.AIA) and Instagram (@AIASingapore)
to stay up-to-date on all upcoming AIA Singapore and AIA Vitality events and
exciting new guest star reveals.
Background on AIA Live
AIA Live was first introduced in 2020 as a regional online health and
wellness event spanning 13 markets. The first event was headlined by AIA's
Global Ambassador David Beckham and featured more than 30 unique sessions,
delivering health and wellness content and light-hearted moments of music and
comedy around the key themes of mental wellbeing, exercise, activity and rest,
nutrition, and personal growth. The second installment of AIA Live in 2021 will
be expanded to include more regional and local sessions to keep everyone motivated
on their health journey throughout the year.
Background on AIA's partnership with David Beckham
AIA has partnered with David Beckham since 2017. As AIA
Global Ambassador, David Beckham has been engaging with youths, families, and communities
in Singapore and around Asia to promote active living and foster the values of
teamwork and discipline through sports.