Announcing new overseas partnership, interactive workspace, groundbreaking PropTech tools, trailblazing project initiatives and social empowerment of youth
SINGAPORE
- Media OutReach - 10
March 2021 - Singapore's largest international real estate agency, ERA held its
annual Asia Pacific Business Conference virtually for the first time today. The
virtual conference was graced by Ms Indranee Rajah, the Second Minister for
Finance and Second Minister for National Development, and attended by over
18,000 trusted advisors across 10 countries.
ERA pledges fundraising support towards The Business Times Budding Artists Fund (BT BAF) Children for Children (CFC) initiative.
From left: Doris Ong, Chief Operating Officer of ERA; Tan Tee Tong, Director of The Rice Company; Indranee Rajah, Second Minister for Finance and National Development; Jack Chua, Chief Executive Officer of ERA; Marcus Chu, Chief Operating Officer of ERA.
Since
its inception in 1982, ERA has been continuously building a culture of
empowerment which aims at inspiring individuals to greater heights. Despite a
challenging and uncertain 2020 as a result of the pandemic, the company has
planned a slew of initiatives in the new year to continue empowering its
trusted advisors and contributing to the society for a brighter future.
Eyeing for Bigger Regional
Presence
ERA
is set to expand its presence in India as the organisation has recently been
appointed as a consultant to a homegrown Indian real estate agency, HomeSFY.
The fast-growing agency currently has presence in 4 cities, namely Mumbai,
Delhi, Pune and Bengal. According to reports[1],
Indian real estate market attracted over USD6.06 billion in 2019, and is
expected to reach a market size of USD1 trillion by 2030. This partnership is
believed to drive more value and opportunities to ERA and its network of
trusted advisors.
Newly Renovated
Interactive Space and Groundbreaking Proptech Tools to Boost Empowerment in
Workplace
ERA
is the first and only real estate agency in Singapore to own its building.
Named ERA APAC Centre, the property serves as the headquarters of ERA Asia
Pacific - the largest of its kind in Asia Pacific region - providing a
permanent "home" for ERA's agency operation and its entire nextwork of trusted
advisors. The ground floor has recently been transformed to provide a creative,
conducive, and collaborative work space. With digitalisation taking centre
stage across every touch-point, its network of trusted advisors will get to
enjoy access to cutting-edge facilities powered by technology.
Its
ground floor co-working space named, Everyday
@ ERA, is a tangible vision of the company to create a place to work, learn
and nurture the OneERA spirit everyday amongst ERA trusted advisors. The
meeting rooms are also thoughtfully named after ERA Core Values: Gratitude,
Passion and Integrity, as a prompt of what ERA seeks to work towards and
achieve as a company.
ERA
also launches an all new RealtyWatch by ERA, the first and
only client-agent-enabling CRM tool in the real estate industry offering 24/7
updates on the latest neighbourhood project transactions. It is carefully
designed to benefit both ERA trusted advisors and consumers, empowering them
with the right tool and knowledge to transact in real estate. Consumers will be
able to access transparency on the latest neighbourhood transaction prices, be
educated on the latest property market info and trends and be connected to
professional trusted advisors anytime and anywhere. At the same time, ERA
trusted advisors can enjoy efficient and free lead generation via a "grab"
function which can then be streamlined for follow-up and conversion.
Project Marketing -
Another Key Area to Boost
When
circuit breaker measures were first introduced in April 2020, ERA was the first
real estate agency to put together a Project 360 virtual property gallery and
hosting Singapore's largest virtual real estate consumer show - 2020 ERA
Property Weekend - in partnership with developers to allow consumers to view
different projects in one place. In the new year, ERA Project team has come up
with trailblazing innovations to increase work productivity while empowering
its trusted advisors.
ERA Projects x LytePay - ERA will subsidise
the transaction fees for its trusted advisor to advance the first $5,000 of
their commission via LytePay, so they can continue with their prospecting
works. Usually, real estate salespersons have to wait for 6 to 9 months to get
their project commission. This initiative also encourages them to receive their
commissions via bank transfers to reduce the usage of cheques.
ERA Project Tagger AMA - Ask Me Anything (AMA)
is a newly launched initiative to connect closing taggers with ERA trusted
advisors via Zoom. They can login from anywhere they are, and find out more
about the key selling points of each project from closing taggers.
Socius by ERA Projects - Socius means partner or ally in Latin. Project taggers play an
important role in project sales, but most of the time, their hard work is
undermined. To maintain fair recognition across all roles in the real estate
industry, ERA Projects introduces this new monthly award to recognise project
taggers who have successfully tagged at least 3, 5 or 8 transactions per month.
Pledging Support Towards
Children and Youths from Financially Disadvantaged Backgrounds
ERA
is an organisation that empowers. Over the years, the company and its network
of trusted advisors have engaged in various charitable works. These include
NUS-ERA Student Foundation Bursary that provides financial assistance to
underprivileged students yearly and ERA Scholarship initiative aimed at
grooming potential talents in the property industry.
This
year, ERA pledges fundraising support towards The Business Times Budding Artists Fund (BT BAF) Children for Children
(CFC) initiative, an annual community outreach event that brings joy and
laughter to children from financially disadvantaged backgrounds on Children's
Day. The amount raised will be used to fund 1,000 goodie bags for the kids to
bring along during their visit to the attraction. The drawstring bag, painted with
artworks created by children from BT BAF, will come with food vouchers,
notebook and pen, face masks and hand sanitiser, snacks and confectionery.
"ERA has always strongly believed
in empowering ERA teammates through various upgrading programmes that equip
them with relevant skills to be the best in their field. In the same spirit, we
are in strong support of initiatives focused on social empowerment for the
underprivileged, nurturing their talents and enabling beneficiaries to
contribute meaningfully to our community. ERA will continue to support the
younger generations in the pursuit of their dreams, by providing them with
resources to nurture their talents and to realise their maximum potential,"
said Jack Chua, Chief Executive Officer of ERA.
Company-Wide Lucky Draw
and Rewards Program to Inspire New Breakthroughs
Win A Dream Draw As OneERA
In anticipation of ERA's 40-Year Anniversary grand celebrations in
2022, the company is rolling out a grand
lucky draw to inspire ERA trusted advisors for a new level of breakthrough:
better sales results and recruitment. Titled, Win A Dream Draw As OneERA, the lucky draw will run from 10 March
2021 to 9 March 2022.
The grand prize is a penthouse unit in a condominium worth S$2 million
or a Tesla Model 3 electric car worth approximately S$150,000 (excluding COE,
road tax and registration fee)
Watch Me Win
Acknowledging the hard work of all ERA trusted advisors, the Watch Me Win lucky draw seeks to reward
them with three luxury watches worth $30,000, including the highly popular Rolex GMT-Master II as the main prize.
Those who have closed projects this year will stand a chance to partake in this
campaign.
All New RealtyWatch 5-Star Staycation Contest
ERA will be giving away a total of 78 5-star staycation packages to
mark the launch of the all-new RealtyWatch by ERA, a free service to educate
and empower individuals in property transaction decisions. Each package
comprises a 2 Days 1 Night stay in a 5-star hotel for 2 people, inclusive of
hotel breakfast. As ERA celebrates its 39th anniversary this year, the winners
are defined by the 39 participants who have registered as RealtyWatch VIP
ending with the "39th" position according to their registration status.
The issuer is solely responsible for the content of this announcement.
About ERA Singapore
ERA Singapore is the
largest international agency in Singapore and has been setting and redefining
industry standards through the pioneering of real estate concepts,
technologies, initiatives and services since its inception in 1982.
As a wholly-owned
subsidiary of SGX Mainboard Listed APAC Realty Limited, ERA Asia Pacific has a
vast network of offices with over 18,000 trusted professionals across 10
countries: Singapore, Cambodia, China, Indonesia, Japan, Malaysia, South Korea,
Taiwan, Thailand and Vietnam.
In Singapore, we have over
7,800 associates providing a diverse range of professional services and
solutions for: Private and HDB residential resale, residential leasing, project
marketing, commercial and industrial, property management, auction, valuation
and research.
Through Ultimate Agent
Training Programme, a series of specially-curated training courses developed
for ERA teammates, they are able to revolutionise their skills, equip
themselves with the latest trends and insights of the property market, and stay
ahead of the competition. With close to four decades of experience, extensive
network and innovative technological tools, the company has secured innumerable
dream homes for its customers in Singapore and around the world.
Recent accolades are
testaments to the company's diligence - ERA Singapore was the first and only
agency awarded the 5-Star Best Real Estate Agency (Single Office) in Singapore
by Asia Pacific Property Awards; Singapore's Most Trusted Brands by Asia
Reader's Digest; Top Property Agency by Influential Brands; Most Innovative
Real Estate Agency by SBR Listed Companies Awards; Favourite Real Estate Agent
(Gold) Award by Expat Living Readers' Choice Awards; and Marketing Agency
Excellence Award at EdgeProp Singapore Excellence Awards. For more information,
visit https://www.era.com.sg