Case Studies: Spackman Entertainment Group Limited

Providing access to wide and in-depth network of media publications for maximum exposure, with the ability to precisely target entertainment journalists for strategic communication objectives

About the client

Industry

Entertainment

Client since

2017

Location

Singapore

Media OutReach has one of the largest press release distribution networks in Asia Pacific. This helps expand the circulation of our releases within the region, as well as overseas. Their team know exactly which journalists to target at entertainment media publications, and they offer a comprehensive range of industry categories for distribution.

Jasmine Leong
Head of Investor Relations
Spackman Entertainment Group Limited


Spackman Entertainment Group Limited (SEGL) is one of Korea’s leading entertainment production groups. Media OutReach has supported their press release distribution outreach since mid-2017.


What communications challenges does your agency face?

When it comes to press release distribution at SEGL, it is important for us to find a partner that can offer a value-for-money, comprehensive service with a large outreach – not just here in Asia but also overseas.

How does Media OutReach help you?

Firstly, Media OutReach has one of the largest press release distribution networks in Asia Pacific. This helps expand the circulation of our releases within the region, as well as overseas. Their team know exactly which journalists to target at entertainment media publications, and they offer a comprehensive range of industry categories for distribution.
However, they can also help ensure our press releases get to other types of media, such as those covering financial markets. Even though we are an entertainment company, it is still useful for SEGL to know that writers at Bloomberg and Dow Jones are picking up our releases.



Secondly, Media OutReach’s post-release reporting offers comprehensive analytics that cover Asia Pacific, so we can see the level of value for money instantly. They are also very timely with requests, which is important for time-sensitive press releases, and usually someone from the team gets back to me within an hour.

Is there anything else that makes Media OutReach different from other newswires?

Currently, many of our press releases are in English. However, as a lot of our key production is in Korea, we may need to use Media OutReach’s translation service in the future. Our productions are popular in markets across the region, and it may well be the case that we have our press releases translated into Chinese, Korean, Vietnamese, Indonesian Bahasa and other languages.

Client’s Past Press Releases

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