Provides access to a wide and in-depth network of media publications for maximum exposure, with the ability to precisely target entertainment journalists for strategic communication objectives

What communications challenges does your organisation face?

When it comes to press release distribution at SEGL, it is important for us to find a partner that can offer a value-for-money, comprehensive service with a large outreach – not just here in Asia but also overseas.

How does Media OutReach help you?

Firstly, Media OutReach has one of the largest press release distribution networks in the Asia Pacific. This helps expand the circulation of our releases within the region, as well as overseas. Their team know exactly which journalists to target in entertainment media publications, and they offer a comprehensive range of industry categories for distribution.

However, they can also help ensure our press releases get to other types of media, such as those covering financial markets. Even though we are an entertainment company, it is still useful for SEGL to know that writers at Bloomberg and Dow Jones are picking up our releases.

Secondly, Media OutReach’s post-release reporting offers comprehensive analytics that covers the Asia Pacific, so we can see the level of value for money instantly. They are also very timely with requests, which is important for time-sensitive press releases, and usually, someone from the team gets back to me within an hour.

These are the reasons why we would recommend Media OutReach to every business that needs a trusted PR partner with this case study.

Is there anything else that makes Media OutReach different from other newswires?

Currently, many of our press releases are in English. However, as a lot of our key productions are in Korea, we may need to use Media OutReach’s complementary translation service in the future. Our productions are popular in markets across the region, and it may well be the case that we have our press releases translated into Chinese, Korean, Vietnamese, Indonesian Bahasa and other languages.