PR Case Studies: SleekFlow

Young social commerce startup with HQ based in Hong Kong featured in leading global financial and tech media including Forbes – supporting its ambitions to build a global brand presence

About the client
Industry
Social Commerce Omnichannel SaaS Platform
Client since
2021
Location
USA, Hong Kong, Singapore, Malaysia, Indonesia, the UK, and Brazil

As a young start-up based in Hong Kong, our biggest challenge is to build our brand globally. Partnering with Media OutReach Newswire to distribute our news to the US, UK, and Asia Pacific increased the chance of write-ups from top leading financial and tech media in all our target markets, including Forbes, TechCrunch, and Tech in Asia. We also love that we can see who and how many top media and journalists have seen our news allowing us to be more targeted in our media follow-ups – the open rate is consistently high.

Joy Liu
Head of Marketing
SleekFlow
Founded in 2019, SleekFlow powers the future of social commerce. Serving over 5,000 multinational companies worldwide, its omnichannel social commerce platform enables a comprehensive customer journey across major social messaging services like WhatsApp, Facebook, Instagram, SMS, live chat, or whatever the customers prefer. Headquartered in Hong Kong, SleekFlow raised its US$8 million Series A funding round in 2022 led by Tiger Global Capital with participation from AEF Greater Bay Area Fund, which is managed by Gobi Partners GBA, and Transcend Capital Partners. SleekFlow has grown its team from 10 to 100 in less than two years and now has offices in Hong Kong, Singapore, Malaysia, Indonesia, the UK, and Brazil.

The company has entrusted Media OutReach Newswire with its global press release distribution since 2021. In this case study, we will explore how SleekFlow led an upward spiral of success, from attaining top-tier media coverage and distribution insights to building brand trust and global presence with us.
Joy Liu, Head of Marketing, SleekFlow

What are your communications challenges?

As a young start-up, building brand trust and credibility are crucial for the business’s success. SleekFlow’s biggest challenge is gaining access to an international media network that helps bring our press releases to the global market, particularly our targeted sectors, including the finance and investor community and tech media. With this case study, we want to show our pride in Media OutReach Newswire, which made impressive strides in tackling these challenges and expanding our digital presence.
Joy Liu, Head of Marketing, SleekFlow

How does Media OutReach Newswire help you?

The distribution result from Media OutReach Newswire’s authentic network and journalist database is impressive. In June 2022, we announced the completion of an US$8 million Series A fundraising. We engaged Media OutReach Newswire to deliver the news to the US, Malaysia, and Hong Kong. The mix of newswire service and organic pitches resulted in an incredible debut in Forbes featuring an in-depth write-up about our business. We also secured over 20 pieces of earned media coverage with top global and Asia Pacific-based media, including TechCrunch, Tech in Asia, TechNode Global, and Hong Kong Economic Journal. This strong international media coverage has laid solid ground for our international brand presence and future market expansion.

Invaluable distribution Insights


Aside from media coverage, we specifically want to recommend their post-release reports in this case study. These reports fuel our communications goals internally and externally and give insights into the open rate of our press releases by publication and country. As a leading start-up powering the future of e-commerce, we are impressed to see our press releases consistently being opened by journalists of leading publications, including The Wall Street Journal, The New York Times, Associated Press, Business Insider, Bloomberg News in the US; South China Morning Post, Now TV, Ming Pao, Hong Kong Economic Times, Hong Kong Economic Journal in Hong Kong; and The Star, The Edge, Harian Metro, Berita Harian, New Straits Times in Malaysia. With these critical insights, we know we are building impressions with our target country’s media. Most importantly, we know the journalists are following our story even if they do not report on it.

Strengthened SEO and improved Google search ranking


As a B2B SaaS business, SEO is key to our business success. Media OutReach Newswire’s guaranteed postings on authentic news websites have strengthened our SEO, something we noticed immediately after our first press release distribution with them.

What else sets Media OutReach Newswire apart from other newswires?

Media OutReach Newswire stands out from other newswires in a couple of areas.

First, their extensive trade news categories allow us to reach different target media based on our news angle. This has helped us accurately target journalists to help obtain key write-ups across our target markets in both general and trade media.

Second, the service fee does not increase with each news category –  which is a big bonus. Media OutReach Newswire distributes our news to as many targeted media as possible to optimize news write-up opportunities for our company’s news.

Also commendable is Media OutReach Newswire’s efficient workflow and knowledgeable client servicing team. We work closely as one team as they understand our needs and quickly turn around requests or resolve any problems that might arise, even under very tight schedules.

Finally, their post-release report allows us to gain insights into the performance of each release and allows me to easily report our success and KPIs to senior management.

Companies who want to see and report on fantastic coverage results should get in touch with Media OutReach Newswire.

Client’s Past Press Releases

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10 July 2024

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