Securing top-tier media coverage, providing insightful and actionable reports for the in-house PR team and improving website SEO
About the client
Michael Page is a leading recruitment agency with over 140 offices globally. It provides specialized recruitment services for professionals at middle management to leadership levels, along with highly specialized technical positions.
About the client
Media OutReach’s press release distribution service helps us to secure media coverage in top-tier media like Bloomberg and Associated Press; improve our website SEO and raise our profile as the market leader in the recruitment industry in Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam.
Germaine Lim Marketing Communications Senior Manager, APAC Page Group
A leading recruitment agency with over 140 offices globally. Michael Page provides specialised recruitment services for professionals from middle management to leadership levels, along with highly specialised technical positions. They are a client of Media OutReach since 2016.
Read on to learn more about how Media OutReach helped Michael Page stand out as an established recruitment agency with comprehensive PR work including top-tier, global media coverage, detailed reports and improved SEO rankings in this case study.
What communication challenges does your organisation face?
Our biggest challenge is creating awareness for our exclusive research reports.
We have a team of market research specialists who regularly conduct market research and gather market insights to provide local job seekers and employers with the latest news, industry happenings and information on the job market.
We want to let our target audiences in our target countries know that these job market insights are available on Michael Page’s website.
How does Media OutReach help you?
Media OutReach’s service is an important extension of our PR role. Their distribution has helped us to amplify our message in every target country and helped us to reach our tier 1 target media like Bloomberg and Associated Press.
It is precisely because of their comprehensive press release distribution network that reaches journalists and their guaranteed online news posting for the Asia Pacific that I choose to work with Media OutReach newswire.
In addition to getting quality media exposure that raises our profile as the market leader in the recruitment industry, it has also brought more traffic to our website.
Their customer servicing team is also very responsive and knowledgeable.
I specifically want to recommend their post-release reports in this case study. Their Media and Journalist Insights report which tells how many journalists access Michael Page news release by publication has been especially useful for the PR team to track journalists’ engagement and for us to do PR planning for each country.
Our digital marketing and PR team also leveraged Media OutReach’s guarantee online news postings on authentic online media news sites to strengthen our SEO and social media sharing. The posting of our news on real media news sites including some high-traffic news sites like Yahoo! News, The Malay Mail, Viet Nam News, Money FM 89.3, AsiaOne has improved our organic search ranking to the 1st page.
Is there anything else that makes Media OutReach different from other newswires?
We have been using Media OutReach’s service for 6 years now. We are very satisfied with the relationship as their service helps us to achieve our communication goals in garnering write-ups by journalists, building media relations with our targeted media, raising our profile as the leader in the recruitment industry and boosting our SEO in Southeast Asia.
Ever since we started working together, the newswire has continuously strengthened its distribution network and enhanced its reporting with KPIs that would help me to report to my management.