Achieving global brand awareness through press release distribution and guaranteed media news site postings, while strengthening SEO and improving search rankings
About the client
Evolution Wellness is Asia’s leading health and wellness group and is the owner and operator of Asia’s largest network of wholly-owned fitness clubs.
About the client
Wellness & Fitness
We engaged Media OutReach to publicize the launch of our gym licensing program, which helped us secure not only media write-ups by journalists but also brought in business leads from our target countries.
Jill Tan Head of Communications Evolution Wellness Group
Asia’s leading health and wellness group, the owner and operator of Asia’s largest network of wholly owned fitness clubs. Evolution Wellness has entrusted their Asia Pacific and international communication outreach to Media OutReach since 2017.
What communication challenges does your organization face?
We needed support in expanding our brand globally, while we have a strong brand reputation in Asia, we were looking to penetrate international markets.
Evolution Wellness’ vision is to build a wellness ecosystem internationally, and our strategy was to launch a new licensing division to take some of our gym brands into new markets around the world.
We needed a newswire partner to help give us the right exposure and make the right media connections through their press release distribution network.
How does Media OutReach help you?
We received good media coverage for all our releases distributed by Media OutReach, both in the Asia Pacific region and in our international markets. We began using Media OutReach’s services in 2018 to announce new initiatives for some of the fitness brands in our portfolio across Asia Pacific region and our new market internationally, and I am really pleased with our results.
For example, I was particularly pleased with our press release efforts to announce our global licencing programme to new international markets. We achieved positive media write-ups by journalists and even received inquiries from potential business partners for the licencing programme in their country.
On top of that, Media OutReach’s USP of guaranteeing news posting on authentic media sites also helped to strengthen our SEO that improves our search ranking.
Is there anything else that makes Media OutReach different from other newswires?
I am particularly appreciative of the speed and responsiveness of the servicing team. They are knowledgeable and can be relied on to provide good advice on how best to reach our communications goals and make the most out of our investment. I have also recommended their services to a business partner for announcing the launch of their new gym brand.