PR Case Studies: CUHK Business School

Securing never-before achieved top-tier media coverage, coupled with superior post-campaign reports to showcase KPIs

CUHK - Banner
About the client
The Chinese University of Hong Kong (CUHK) Business School is a leading business school and pioneer in business education in Hong Kong. Media OutReach has taken care of their press release distribution since 2015.
About the client
Industry
Education, Business
Client since
2015
Location
Hong Kong

In Asia Pacific, Media OutReach provides the best service. They get a very high hit rate and I get a lot of feedback from the media for follow-up interviews and pick-ups on our press release, which is why I am very happy working with them.

Edmond Siu
Senior Public Relations and Communications Manager
The Chinese University of Hong Kong Business School
The leading business school and pioneer in business education in Hong Kong, CUHK has entrusted Media OutReach with their press release distribution since 2015.

Explore how Media OutReach supported CUHK Business School by securing top-tier media coverage in this case study.
CUHK - Side Banner

What communications challenges does your agency face?

For any business school, the most important thing is knowledge sharing. Part of this is letting the world know about what research is being carried out. For CUHK Business School, this means having a reliable press release distribution partner who can help us target the public and garner media attention, both in the Asia Pacific and the US.
CUHK - Side Banner

How does Media OutReach help you?

In the Asia Pacific, Media OutReach provides the best service compared with other similar vendors. They get a very high hit rate and I get a lot of feedback from the media for follow-up interviews and pick-ups on our press releases, which is why I’m very happy working with them and recommending their services through this case study.

A great example of this was in 2016 when we distributed a press release about some research we had carried out. This was picked up by BBC Asia, which invited one of our professors for an interview. This was actually the first ever interview by the BBC that covered our research, which was a great accolade.

Media OutReach can also translate press releases. I used this service to translate from English to Korean. I am very satisfied with the speed at which these translations are returned – usually in only one or two days. This is typical of Media OutReach’s great overall responsiveness.

Is there anything else that makes Media OutReach different from other newswires?

Media OutReach’s post-release reports are much more holistic than other newswires. The information they contain is very detailed and includes the number of pickups by journalists, who are categorised by region and even language. This makes KPI reporting to senior management much easier and lets them see that the money being spent is worthwhile.

Client’s Past Press Releases

MORE
Previous Next

Talk to Media OutReach Newswire today

CONTACT US NOW