Case Studies: Cloud Comrade

Providing critical media support to a start-up to elevate brand credibility and build trust

About the client


Information Technology

Client since




We established relationships with key media outlets and were featured by leading tech journalists in Singapore and across Asia Pacific as a result of our partnership with Media OutReach. Media OutReach’s press release distribution service also helped us win new businesses.

Andy Waroma
Founder at Cloud Comrade

A leading public cloud solutions provider across Asia-Pacific and North America, and part of ST Telemedia Cloud. Cloud Comrade is an enterprise-focused, Singapore-based cloud computing consultancy established in June 2014. They have been using Media OutReach press release distribution service since 2020.

What communication challenges does your organization face?

We started the company in 2014 and we knew for a new start-up to grow, we needed to establish good brand credibility in order to win the trust of potential clients.

Due to our limited media contacts, we needed support from a newswire to help us build brand awareness and to establish relationships with IT specific media especially in the Singapore market.

How does Media OutReach help you?

Many of our clients told us they learned about us after having seen us on media sites, like Channel Asia, Yahoo! News, and others in the Asia Pacific region.

The key reason for this is Media OutReach’s distribution to journalists in Singapore and their guaranteed online news posting on authenticated media sites in Singapore and across Asia Pacific. Our brand visibility online has certainly increased many folds due to Media OutReach’s ability to connect us with our target media

We managed to establish media relationships with journalists from key media from the IT industry in Singapore and other regional tech media. Resulting in our company’s news being featured by leading tech media in Asia Pacific, which has really helped us to elevate our brand credibility and build trust with our clients, thus, achieving our business goal.

We put a great deal of effort into preparing a press release, and to work with a partner with a good distribution network is so important. Media OutReach’s press release distribution service has never failed us.

Before working with Media OutReach, I worked with another international newswire in Singapore, as such, I can testify how authentic Media OutReach service is.

Is there anything else that makes Media OutReach different from other newswires?

Media OutReach’s press release distribution service has helped us to win new businesses.

Besides their top of the class distribution network, Media OutReach’s gold class standard in client servicing has really impressed me, from their reporting to their customer service.

I have recommended their service to many of my business partners who need newswire service, and I will continue to do so.

Client’s Past Press Releases