Providing critical media support to a start-up to elevate brand credibility and build trust
About the client
Cloud Comrade is an enterprise-focused, Singapore-based cloud computing consultancy established in June 2014. They are part of ST Telemedia Cloud, a leading public cloud solutions provider across Asia-Pacific and North America.
About the client
Information Technology (Startup)
We established relationships with key media outlets and were featured by leading tech journalists in Singapore and across the Asia Pacific as a result of our partnership with Media OutReach. Media OutReach’s press release distribution service also helped us win new businesses.
Andy Waroma Founder at Cloud Comrade
A leading public cloud solutions provider across Asia-Pacific and North America, and part of ST Telemedia Cloud. Cloud Comrade is an enterprise-focused, Singapore-based cloud computing consultancy established in June 2014. This case study gives details on how and why they have been using Media OutReach’s press release distribution service since 2020.
In this case study, find out how Media OutReach helped Cloud Comrade to enhance brand credibility and build trust as an IT company by distributing press releases and connecting with targeted real media in the Asia Pacific region.
What communication challenges does your organisation face?
We started the company in 2014 and we knew for a new start-up to grow, we needed to establish good brand credibility in order to win the trust of potential clients.
Due to our limited media contacts, we needed support from a newswire to help us build brand awareness and to establish relationships with IT-specific media, especially in the Singapore market.
How does Media OutReach help you?
Many of our clients told us they learned about us after having seen us on media sites, like Channel Asia, Yahoo! News, and others in the Asia Pacific region.
The key reason for this is Media OutReach’s distribution to journalists in Singapore and their guaranteed online news posting on authenticated media sites in Singapore and across the Asia Pacific. Our brand visibility online has certainly increased many folds due to Media OutReach’s ability to connect us with our target media.
We managed to establish media relationships with journalists from key media from the IT industry in Singapore and other regional tech media. Resulting in our company’s news being featured by leading tech media in the Asia Pacific, which has really helped us to elevate our brand credibility and build trust with our clients, thus, achieving our business goal.
As an IT company, we put a great deal of effort into preparing a press release, and to work with a partner with a good distribution network is so important. Media OutReach’s press release distribution service has never failed us.
Before working with Media OutReach, I worked with another international newswire in Singapore, as such, I can testify how authentic Media OutReach’s service is with this case study.
Is there anything else that makes Media OutReach different from other newswires?
Media OutReach’s press release distribution service has helped us to win new businesses.
Besides their top-of-the-class distribution network, Media OutReach’s gold-class standard in client servicing has really impressed me, from their reporting to their customer service.
I have recommended their service to many of my business partners who need newswire service, and I will continue to do so.