Providing Better Nutrition for 900 Children from Underprivileged Families

Joyce Wu, Head of Public Affairs of FrieslandCampina (Hong Kong) Limited (middle), represents the company to donate Friso®GOLD Infant and Toddler Milk Formula and present message cards for the beneficiaries to FOOD-CO of St. James' Settlement. Mr. Cooke T. C. Cheung, Deputy Chief Executive Officer of St. James' Settlement (third from left) and his team receive the donation.


HONG KONG, CHINA - Media OutReach - 7 May 2020 - As a leading dairy nutrition company in Hong Kong, FrieslandCampina (Hong Kong) Limited ("FCHK") is committed to nourishing the lives of Hong Kong people across all ages with its full range of high quality and nutritious dairy products. To ease the financial burdens of underprivileged families, FCHK has donated the breakthrough upgraded Friso®GOLD Infant and Toddler Milk Formula (1,200g) to 10 local NGOs through FOOD-CO of St. James' Settlement, the first all-round food support collaborative platform in Hong Kong. This donation could support nutrition needs of 900 children from underprivileged families, aiming to care for mothers in need while guarding health of their children together.


Affected by social and economic factors, the unemployment rate in Hong Kong hit a record high of 4.2% in 9 years. Research[1] found that women from low-income families were forced to leave their jobs due to family needs during the pandemic. In this critical period, FCHK wishes to support the life and soul of these women. Therefore, FCHK initiated an online campaign called 'Friso® Staying together with You' on Friso® Facebook page in April, encouraging the public to share positive spirits and comments to uphold mothers in need. Over 250 supportive messages were gathered and converted onto hand-written cards by FCHK employees, which would be gifted to the beneficiaries along with the donated products to share positivity and love in this Mother's Day.


Ms. Helena He, Managing Director of FCHK said, 'FCHK has been supporting local food banks and NGOs to provide food aid to people in need and nourish their nutrition needs. As the No. 1 in sales Infant Formula and Toddler Nutrition brand in Hong Kong and Macau market[2], Friso® will be there all the time, enabling your children to have strong body with the right nutrition. It is important to enhance their gut immunity. Through this donation, we wish to send the warmest support to the beneficiaries, and provide better nutrition for children to grow healthily.'


Mr. Cooke T. C. Cheung, Deputy Chief Executive Officer of St. James' Settlement said, 'Nowadays, many low-income families are facing financial pressures and child undernutrition. Requesting cases have also been increasing significantly in recent months. Therefore, we highly appreciate the generous donation of infant and toddler milk formula from FCHK. Through the FOOD-CO network, the donation can ease the burdens of affected families in different districts in Hong Kong by providing their children with the nutrition they need.'

[1] According to a survey announced by Hong Kong Women Workers' Association on 7 March 2020 that interviewed 210 grassroot women who live in Kwun Tong during 16-29 February 2020'.

[2] According to Nielsen Infant Milk Formula Market Track Service data from November 2016 to October 2017 in total Hong Kong supermarkets, convenient stores, drugstores and Western drugstores in Macau (Copyright© 2017, The Nielsen Company).

Talk to Media OutReach today

Let Media OutReach help you achieve your communication goals. Send an email to or click below. You will receive a response within 24 hours.

Contact us now