Sony Computer Entertainment HK Appoints Media Outreach As Regional Media Intelligence Partner
"The convenient round-the-clock accessibility of Media Outreach's online centralized system gives us a holistic view of the industry trend and market intelligence of our products and competitors country-by-country," said Jacqueline Chiu, Regional Marketing Manager for Sony Computer Entertainment Hong Kong Limited.
"The intelligence gathered at our fingertips from each market enables us to act quickly in response to market trend and for us to build targeted strategic marketing and communication campaigns according to each country's unique consumer demands and market conditions".
Build on the awareness that clients require accurate and timely information for each country they are managing, Media OutReach ensures that its clients are equipped with effective management and reporting tools to deliver prompt information to stakeholders.
"We are honored to be entrusted by Sony
Computer Entertainment HK for their PlayStation project," said
Jennifer Kok, Founder and Managing Director of Media Outreach. "Essentially, our
service allows communication professionals with regional responsibilities to
obtain unparalleled strategic and competitive market intelligence from a single
source that gives them insights to make informed daily decisions in order to develop
precise marketing and communications strategy".
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20 May 2011
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