HONG KONG -- Media OutReach  -- April 12, 2011 -- Media OutReach, a media intelligence company that specializes in media monitoring and press release distribution, announced today that it has been appointed by Sony Computer Entertainment Hong Kong Limited who manages PlayStation to provide a multi-country print and online monitoring service across Asia Pacific.  

"The convenient round-the-clock accessibility of Media Outreach's online centralized system gives us a holistic view of the industry trend and market intelligence of our products and competitors country-by-country," said Jacqueline Chiu, Regional Marketing Manager for Sony Computer Entertainment Hong Kong Limited.

"The intelligence gathered at our fingertips from each market enables us to act quickly in response to market trend and for us to build targeted strategic marketing and communication campaigns according to each country's unique consumer demands and market conditions".

Build on the awareness that clients require accurate and timely information for each country they are managing, Media OutReach ensures that its clients are equipped with effective management and reporting tools to deliver prompt information to stakeholders.

"We are honored to be entrusted by Sony Computer Entertainment HK for their PlayStation project," said Jennifer Kok, Founder and Managing Director of Media Outreach. "Essentially, our service allows communication professionals with regional responsibilities to obtain unparalleled strategic and competitive market intelligence from a single source that gives them insights to make informed daily decisions in order to develop precise marketing and communications strategy".

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