SINGAPORE
- Media OutReach - 20
November 2019 - ERA Realty Network (ERA) is driving its entire sales force towards
becoming more efficient data-driven property advisers by capitalising on big
data analytics. Latest updates on the agency's in-house mobile application
(iERA) will enable salespersons to view real-time market trends reports,
enabling them with the most accurate of property information and well-informed
advisory services for their clients.
A
walkthrough of the new features on the app was done during ERA Q4'19 Career
Advancement Day on 12 November 2019. Held every quarter by the best real estate
agency in Singapore, as awarded by International Property Awards, the event was
attended by over 1,000 real estate top leaders and achievers.
"As
technology advances, so must we. It is imperative for us to be at the top of
our game, which is why we continually enhance the iERA app for our teammates to
leverage for their business. In turn, this benefits clients as they will be
able to make better decisions with our data-driven advisory services. It's a
win-win situation," says Mr Jack Chua, Chief Executive Officer, ERA.
ERA Trusted
Advisers can now generate property market trends using real-time data via the
iERA app, enabling them with the most accurate of information for their clients
Pulling
statistics from multiple data points such as Urban Redevelopment Authority and Housing and
Development Board, the enhanced iERA app is capable of producing market trend
reports in data-driven charts based on Property Category, Year From, Property
Type, Project Names, Districts, Street Name, Region and Tenure; with additional
comparison function based on Average PSF or Volumes, in real-time. There are
also other advanced options available for deeper analyses and agents can easily
share such reports with their clients.
The app now
also features a new function called the "Tower View", which provides the
transaction data for an entire project. Salespersons can now easily view the
latest Transaction Prices and Price Per Square Foot of any tower of interest,
no matter Private Residential or Commercial/Industrial.
New
homes prospecting gone digital with Project Webs
The latest
personalised 'Project Webs' function is the most revolutionary tool to be ever
released in the iERA app at zero cost to ERA salespersons, thus saving precious
time and money to focus on providing professional real estate advisory to
clients.
In line
with the agency's move to harness the power of digital, one of its newest app
features provides access to a library of developer-grade high converting
websites, allowing agents to publish their own new launch project websites,
simply by the click of a few buttons.
Agents are
also able to customise lists of projects suited to the clients' needs,
personalising their services and further positioning them as 'trusted
advisers'.
Showcasing
professionalism on Personal Web
Questions
on ethical standards about the industry have surfaced recently, following a
case on unprofessional services by a salesperson from another agency. There are
a total of 15 salespersons who have received disciplinary action and suspension
this year. While 11 of them come from the two largest listed agencies in
Singapore, only 1 suspended salesperson is from ERA. "The number of complaints
we have received is less than 0.1% on average. Taking into account the volume
of transactions we do in a year, the percentage is considered very small," says
Chua.
To ensure
that ERA agents always maintain the highest standards of ethics and
professionalism, every salesperson showcases their professional credentials on
the Personal Web, a customised website reflecting their Profile, Transaction
Statistics, Customer Reviews, Award Received, Training Attended, Project
Listings and Existing Listings.
The latest
Personal Web update also boasts the integration of the Events/Seminars feature,
allowing ERA agents to personally invite their customers and external
salespersons to such events, and manage follow-up action.
Empowering future real estate advisers with
iERA analytics
Released in
August this year, the data-crunching app is capable of producing comprehensive reports
of where potential sellers are, based on strategic targeting of certain
projects or areas such as:
- Temporary
Occupation Period of Condos by District (announced in Q3)
- Minimum
Occupation Period (MOP) of Executive Condos by District
- MOP
of Built-To-Order projects by Estate
- Potential
Resale Sellers by Profitable Transactions
- Profitable
Resales by Gross Profit Percent
- Resale
Condo units sitting on profit
- Transaction
Data of Private Residential or Commercial/Industrial projects by Block
"We want to
enable a more seamless and efficient real estate experience for both our agents
and clients," says Chua. "In the next year, the iERA app will continue to evolve
alongside digital advancements, to serve them to the best of our abilities," he
adds.
The issuer is solely responsible for the content of this announcement.