SOURCE: TCL Corporation
1st September 2012

TCL Takes Berlin by Storm with iCE SCREEN Showcase at IFA 2012

China's leading consumer electronics enterprise strengthens brand awareness in European market

BERLIN--Media-OutReach--August 31, 2012-- At IFA 2012, consumer electronics enterprise TCL Corporation unveiled its newest product -- the iCE SCREEN, which saw its world debut at the international event following its China launch on 22 August. Jointly developed by TCL Corporation and China's leading Integrated Internet Service Provider, iCE SCREEN -- the world's first large screen mobile intelligent cloud product -- redefines interpretations of the intelligent cloud and digital screens in the communications industry.

TCL Corporation showcased the iCE SCREEN at IFA 2012

The iCE SCREEN offers consumers an unparalleled 3C (Communications, Computer and Consumer) electronics experience with four core applications -- a large portable screen, a high-speed video player, a stylish music and photo album, and high-definition video communications. Tailor-made to the latest customer needs, the iCE SCREEN is enabled with Internet connectivity to offer users many other intelligent cloud applications. Besides amazing the IFA crowd with its portable power source and slim design that allows free and easy movement and storage, the 26-inch iCE-SCREEN also made an impression with its high-quality screen and ample cloud resources. Larger in size than a handset or tablet yet conveniently portable compared to traditional TV sets, the newly-developed iCE SCREEN marks a revolutionary breakthrough for TCL in its line of intelligent cloud products and demonstrates the Corporation's further success in its full cloud strategy.

Also celebrated at IFA 2012 was TCL's showcase of its full and comprehensive product line-up including its dual-screen TV, touch-screen TV and smart 3D TVs, mobile phones, air-conditioners and small home appliances. Into its third year of participation, TCL has seen roaring success at the IFA each year by offering the audience a refreshing display ambience, particularly with its signature dazzling, polished visual effects and captivating interactive atmosphere. TCL's participation at IFA 2012 this year was an exceptional treat for many European consumers who were quickly drawn to the TCL booth for its iCE SCREEN display, stunning line-up as well as unique and highly-engaging brand experience. TCL's showcase also generated the interest of many industry media and trade dealers keen on finding out more about the iCE SCREEN and TCL's full range of innovative products.

"We are extremely proud to have brought to the world-renown IFA 2012 our latest breakthrough product, the iCE SCREEN. This not only reflects TCL's global competitive edge in innovation but also represents the fast-rising recognition the brand is gaining for itself in the European market," QC Liang, Assistant President and General Manager - Branding of TCL Corporation, who attended IFA 2012, commented on TCL's dazzling presence and significance at the trade show. "As TCL drives forward with our globalization strategy, we will continue to increase our investments and strengthen our resources in Europe, so as to further reinforce TCL's strategic position and deepen our brand influence in the market." The iCE SCREEN will soon be launched and sold in European market.

Having steadily expanded its global presence over the past years, TCL has long regarded Europe as one of its most important strategic markets worldwide. Since TCL started actively strengthening its footprint in Europe, the company has witnessed remarkable sales growth in the region.

 Adopting a strategy of focusing on core markets and key clientele in the massive market, TCL has successfully promoted TCL-branded TVs and has even introduced its LED-backlit LCD TVs to meet industry trends, thus substantially increasing its market share in countries such as France, Spain and Poland. In April this year, TCL also partnered with Swedish brand IKEA, the global home furnishing company, to develop a new living room concept of complete TV-solutions that integrates TVs, sound systems and furniture. Meanwhile, TCL Communications has also scored in Europe, posting noteworthy sales performance and garnering wide attention within the market.

 Photo

TCL Corporation showcased the iCE SCREEN at IFA 2012

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