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SOURCE: Pret A Manger
11th July 2016

Petit Pret - The New Concept Model of Pret A Manger

HONG KONG, CHINA - Media OutReach - 11 July 2016 - Pret A Manger has been very popular and convenient to the travelling public since it first opened at IFC in 2002. Pret is recognised as the most effective high-volume, high-quality food and coffee operator in the market today. The wide range of high quality food & drinks in convenient packaging and great service make Pret the perfect choice for anyone looking for something fresh, tasty & healthy, especially with time constrained.

 

NEW SHOP MODEL to boost local expansion

In H2 2016, Pret will further expand with the new concept, Petit Pret. With petit denotes "tiny" in French, Petit Pret will be found in smaller kiosk units at the MTR stations with the Best of Pret food selection on offer. They hope this new shop model will allow for even quicker expansion in HK.

 

Confirmed shop opening in 2016 as below:

1.     Petit Pret Central MTR by exit K (end July)

2.     Pret Olympian City (end August)

3.     Petit Pret Kowloon Bay MTR by exit A (early September)

 

DOING THE RIGHT THING

Throughout the year, Pret support local charities helping those in need by donating our unsold food to them at the end of each day. They work closely with their charity partner, Feeding Hong Kong, to ensure their food goes to people who really need it and not in the bin.

 

Company logo

http://release.media-outreach.com/i/Download/5015

 

About the Brand

Founded in London in 1986, Pret A Manger ("Ready to Eat") is a quick serve restaurant and coffee shop that serves organic coffee and freshly prepared handmade, natural food every day. Pret offers unsold food to charity at the end of the day. Pret A Manger is a privately held company with over 400 stores located in the UK, USA, Paris, Dubai, Hong Kong and Shanghai. Pret currently has 16 locations in Hong Kong.

 

Image

To achieve the shop and product pictures, please download from the below dropbox link:

https://www.dropbox.com/sh/1dz8xxevxzz81zc/AACcEsAgH-yMSoZlHj2jWMtya?dl=0

 

This press release is prepared by The SWAH Communications, on behalf of Pret A Manger (Hong Kong). For more information about the brands, please contact: general@theswah.com




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