19th November 2015

4FINGERS Gains A Stronger Foothold In Singapore And The Region

Two new 4FINGERS CRIPSY CHICKEN outlets open

SINGAPORE - Media OutReachNov 19, 2015 - 4FINGERS CRISPY CHICKEN has opened two new stores in Singapore in just three months -- at Jurong Point and Orchard Gateway -- bringing the number of 4FINGERS stores to seven. Less than two years ago, 4FINGERS had just one store at ION Orchard.


The highly popular Singapore-based brand is also growing its presence outside Singapore with its first store in Kuala Lumpur in December 2015.


The rapid growth in new stores is driven by a rising consumer demand for better food choices. This demand has made 4FINGERS a resounding home-grown success since the first store was opened at ION Orchard in November 2009.


Concurrent to its latest store openings, 4FINGERS is also celebrating its sixth anniversary. When asked what the next six years may bring for 4FINGERS, Steen Puggaard, 4FINGERS CEO since 2013, said: "Consumer preferences are always evolving. In the F&B industry, consumers are increasingly gravitating towards responsible brands that offer honest, tasty and wholesome food. This is exactly what 4FINGERS stands for." In alignment with the shift in consumer demand, 4FINGERS plans continued growth in Singapore and Malaysia as well as entry into mature markets like Australia, US and key European countries.


Key Growth Statistics

1.    Between now and 2017, a new range of outlet stores will open nearly every two months. By 2017, 4FINGERS will have expanded by 50%, totalling 15 outlets. 

2.    By 2018, fans of the fast-casual chain can look forward to the opening of 20 4FINGERS outlets in Malaysia.


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4FINGERS CRISPY CHICKEN is an original Singapore brand, launched in 2009. With superior food offerings topped off with a fresh and irreverent persona, 4FINGERS intends to disrupt the traditional Quick Service Restaurant category. 4FINGERS uses only fresh ingredients from reputable suppliers that are HACCP certified. 4FINGERS has seven stores in Singapore; with their newest outlet store opening in Malaysia.




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