Company News

Just as today’s media world never stands still, things at Media OutReach are always evolving. To keep pace with the ever-changing landscape, we are constantly adopting new ideas, methodologies, products...

Here are some of the exciting things currently happening.

 

Media OutReach Expands into Vietnam Through Exclusive Sales and Content Partnership with Viet Nam News

HANOI, VIETNAM AND HONG KONG - Media OutReach - 20 February 2019 - The Asia Pacific's first global newswire, Media OutReach, has expanded its Asia Pacific footprint following the signing of an exclusive sales and content partnership with one of Indochina's most successful media organisations -- the Viet Nam News.


The agreement offers Media OutReach customers access to four of Vietnam's leading media titles and their influential audiences. They include the country's only English-language daily newspaper, Viet Nam News; the BizHub business portal; the Vietnam Plus current affairs website and Bao Tin Tuc which carries general news  in Vietnamese.

Media OutReach was founded with the pioneering objective of being an expert on Asia Pacific media and creator of insightful post release reporting which allows clients to benchmark performance. Today, Media OutReach is the first global newswire founded in Asia Pacific and the only newswire in the world that has its own distribution network covering 22 countries across this region.

"This partnership with Viet Nam News represents an opportunity to reach Vietnamese media more efficiently by extending our international press release distribution service with a strong local distribution network, and providing guaranteed online news posting on more than eight news websites in the country," said Jennifer Kok, Founder and Managing Director of Media OutReach.


"Since we began our partnership, we have helped disseminate news for Vietnamese multi-nationals and government agencies that are reaching out to journalists in Vietnam, Asia Pacific and international markets. Our service helps local PR professionals and agencies access the tools and channels they need to build reputations for their clients with Vietnamese and international media. Guaranteed online news posting helps companies enhance their SEO and empower their social media sharing," she said.


The development also provides Media OutReach with access to Viet Nam News' trained sales teams in its Hanoi and Ho Chi Minh City offices, whose contacts and valuable local knowledge will help the newswire offer clients more effective, precisely targetted services.

"Viet Nam News is pleased to be partnering with Media OutReach, which enjoys a reputation for pushing back the frontiers in the communications industry. The corporate news content  on our news site is valuable for both our readership and Media OutReach clients, and we are pleased to play a role in bringing the service to advance the communication industry in line with  Vietnam's expanding economy," said Trinh Thanh Thuy, Editor in Chief of Viet Nam News.


Media OutReach already has a broad database of more than 2,000 media contacts and websites in Vietnam to post news releases as part of brand awareness and reputation building progammes. According to Kok, the decision to expand its presence in Vietnam coincides with increasingly demands from local agencies and companies in the country for distribution services. We are also seeing an increasing number of journalists in Vietnam that are using our clients' releases to craft stories.


"The ability to reach out to audiences in their local-language is critical to any Asia Pacific communications professionals interested in building media relations and generating news coverage. As such, in addition to establishing an exclusive relationship with Viet Nam News, we are also investing in localization services to rewrite releases to feed our local Vietnamese media partners. We do this in order to create a strong local communication outreach to support the Vietnam's expanding PR industry," said Kok.


About Media OutReach

Founded in Hong Kong in 2009, Media OutReach is the Asia Pacific's first full service newswire with its own distribution network in 22 countries. With offices in Hong Kong, Singapore and Malaysia, the company is focussed on helping clients to build media relations, improve their outreach to the print and online media and gain market insight and track ROI through detailed post-release reports. Today, Media OutReach supports more than 800 clients across the Asia Pacific region as well as internationally. For more information, please visit Media OutReach at www.media-outreach.com.


About Viet Nam News

Viet Nam News is one of Indochina's most successful media organisations. Headquartered in Hanoi and published by the Vietnam News Agency, its popular titles include the country's only English-language daily newspaper, Viet Nam News, and the BizHub business portal. Also published by the Vietnam News Agency are the VietnamPlus current affairs website, which carries coverage in Vietnamese, English, French, Chinese and Spanish; as well as the local-language news site, Bao Tin Tuc. For more information, please visit Viet Nam News at: vietnamnews.vn.

 

 

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KUALA LUMPUR, MALAYSIA – 28 May 2018 – Newswire service company Media OutReach now has a direct presence in Malaysia through its local partner CENSE Media to provide efficient delivery of press releases service with insightful reporting on news coverage.

 

With Malaysia now the third country to have a local office, Media OutReach will be working directly with local public relations agencies and companies to offer an immediate solution to effectively place their key messages in the print, trade publications, blogs, online media, newswires and broadcast media.



The partnership with CENSE Media also enables local public relations agencies to go beyond Malaysia and expand the value and effectiveness of the services they offer by equipping them with a global reach to offer their clients even wider exposure.



Founder and managing director of Media OutReach, Jennifer Kok, said the decision to have a direct presence in Malaysia in partnership with Cense Media was the result of increasingly frequent requests from local agencies and companies in the country for the distribution service.



"Our partnership with Cense Media also demonstrates the commitment by Media OutReach to develop a strong network country by country for the distribution service that authentically helps clients to build media relations and visibility in online media in the digital era," added Kok.



In Malaysia, Media OutReach already has a database of almost 3,000 media contacts covering a wide range of vast industries and more than 90 websites that post the news releases that it disseminates, as well as the ability to provide more than 20 guaranteed online news postings in the Malaysian media.



"Newswire services are already widely used in Hong Kong and Singapore, and we feel that we now have the right partner with the strength to effectively offer this directly in Malaysia. The partnership with CENSE Media provides the added value for Media OutReach as it equips us with the valuable local knowledge of Malaysia's media landscape to strengthen the effectiveness of our distribution service over other newswires."



"The service is also an extremely powerful tool for Malaysian based companies with an international market as we can now immediately provide them with the global media reach through our extensive distribution network, especially as we can translate and distribute press releases to almost any country in the world."



"CENSE Media has strong connections with the business communities and with our presence in the radio industry, we are able to create an exclusive service offering where all releases from our partner Media OutReach will be read on the news segment of our radio stations," said CEO of CENSE Media, Malaysian media industry veteran Ms Rita Sim.



"Through the partnership with Media OutReach, we are able to introduce a service that would help Malaysian PR agencies and companies to have a newswires service that optimizes brand awareness and builds reputation locally and internationally," added Sim.



CENSE Media, she said, is pleased to work with Media OutReach because of its reputation as a newswire that focuses on helping clients to be successful in reaching out to the media in Malaysia, Asia Pacific and even further to North & Latin America, Europe, Africa and Middle East.



In Malaysia, many clients target the South East Asia (SEA) and ASEAN region and Media OutReach is the only newswire that has genuine local insights to help its clients build media relations and generate news coverage.



In addition to distribution, Media OutReach's post release reports are also a powerful. Analytical tool that shows that shows the ROI of each release and facilitates reporting in Word and Excel formats that allows easy benchmarking of budget expenditure.



About Media OutReach

Founded in Hong Kong in 2009, Media OutReach is the Asia Pacific's first full service newswire with its own distribution network to 22 countries, serving as a newswire that delivers to the needs of its clients with the advantage of local media knowledge.

With offices in Hong Kong, Singapore and Malaysia, the company continues to focus on helping clients to build media relations, improve their outreach to the print and online media and providing post release reports with ROI and multi-insights.

Today, Media OutReach services more than 800 clients across the Asia Pacific region as well as internationally. For more information, please visit Media OutReach at www.media-outreach.com



About Cense Media

CENSE Media is the licensee and marketing arm for CITY Plus 106FM, a Chinese language business radio station serving the needs of the SMEs in Kuala Lumpur, and two leading radio stations in East Malaysia, KUPIKUPI 96.3FM which is a local community radio station in Sabah and CITYPlus 92.5 FM - Kuching's 1st Business Station

For more information, please visit Cense Media at https://censemedia.my/

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2018-05-28 07:45:00

SINGAPORE - 15 January 2018 - Media OutReach, the Asia Pacific's first full-service newswire has entered into an exclusive content partnership with Business Insider for its Malaysia and Singapore editions.

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2018-01-19 03:33:07

SINGAPORE - 22 July 2016 – Media OutReach, Asia Pacific's first full service newswire, today announced the expansion of its business in the region with the opening of a new office in Singapore and signing of AsiaOne as a strategic content partner.

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2016-07-22 01:30:08

Media OutReach is proud to have helped SOPA Awards to gain record-breaking submission in its 17 years of existence.

 

HONG KONG, 14 May 2015 - Media OutReach, a media company that provides global press release distribution and media monitoring with analysis services announced today its appointment as the Official Media Partner for the Society of Publishers Asia Awards (SOPA Awards) to be held on 10 June 2015.

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2018-01-19 03:34:39

HONG KONG, 18 February 2013 – Media OutReach, a media intelligence company that specialises in media monitoring and press release distribution, announced today it is introducing a real-time media analysis service that is set to help communications and marketing professionals work more efficiently.

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2018-01-19 03:34:30

HONG KONG, 12 April, 2011 – Media OutReach, a media intelligence company that specializes in media monitoring and press release distribution, announced today that it has been appointed by Sony Computer Entertainment Hong Kong Limited who manages PlayStation to provide a multi-country print and online monitoring service across Asia Pacific.

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2018-01-19 03:34:07

HONG KONG, 27 September, 2010 – Media OutReach, a media intelligence company that specialises in media monitoring and press release distribution, officially announced its establishment today, offering Asia Pacific-based companies a fresh set of solutions to better manage their corporate communications needs.

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