HONG KONG, CHINA - Media OutReach - May 31, 2016 - Retail Asia Expo (RAE), the award-winning flagship industry event in Asia for retailers and retail solution providers, will take place from 14th to 16th June at Hong Kong Convention & Exhibition Centre. For the retail trade this year, expo organiser Diversified Communications Hong Kong takes a leap forward and implements the brand-new Internet Retailing Expo, covering the trendiest technologies, as well as the fast-changing tastes and behaviours of consumers and the market. The Internet Retailing Expo will explore the topics of:


  • Retail 4.0
  • B2C sales to China
  • Mobile wallets
  • Cloud-based retail technologies
  • Cross-border e-commerce and e-payments
  • Digitization of Retail
  • Retail business re-platforming
  • Proximity marketing
  • Online retail strategy with global standards
  • Innovative technologies from Israel
    and much more...


The Expo will bring the latest and finest products, solutions and strategies to feed retailers' hunger for impressing their customers and expanding their online territories.

A truly effective and efficient one-stop solution for your internet retailing business

Renowned solutions providers have confirmed their participation in the Expo, including: Intel, Cegid, Augment Paris HQ, Million Tech, cccdi, iSappos, Apsis and many more. Under one roof, retailers will be able to browse everything they need to strengthen their internet retailing business and make it even better. Exhibitors will showcase the most advanced internet retailing technologies, back-end support software, supply chain management solutions, electronic payment solutions, online sales and marketing solutions, and much more. This truly effective and efficient one-stop solution can only be found at RAE with our exhibitors' diversified specialities and expertise.

The stunning and innovative technology that will change online shopping experience

This year at the RAE's Internet Retailing Expo, Augment Paris HQ will be showcasing their stunning technology that sets a new trend for internet retailing: Augmented Reality.


Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR is being developed into apps and used on mobile devices to blend digital components into the real world in such a way that they enhance one another, but can also be easily told apart.


Imagine the needs and benefits of visiting a local physical retail store being replaced by AR. Even more accurately, it aims to improve and bring a brand-new shopping experience to consumers by using a digital model of a product to simulate its existence in everyday reality. This highly customised online shopping experience is what retailers desire to implement in their businesses. RAE's surprises don't end here; many more exciting features and technologies await visitors. 


In addition, more exciting retail technologies will also be showcasing at RAE. More information on exhibitors and products, please visit: www.retailasiaexpo.com/hk/exhibitor-list-2016/


Discovering the winning formulas for internet retailing with the Alibaba Group

The Alibaba Group, one of the world's biggest online commerce companies, will be participating in RAE's brand new feature: the Internet Retailing Theatre. The Alibaba Group will be hosting three seminars to share their experiences and to explore the winning formulas for internet retailing with industry peers and visitors.


  • Tmall Global -- Boosting B2C Sales to China
    Rex Cheuk, Head of Tmall Global -- Hong Kong & Macau, Alibaba Group, will host a keynote session to share his experiences in managing Tmall Global. His expertise in online merchant recruitment, store promotions, operations and merchant consultancy will definitely help develop retailers' internet retailing business.


  • AliCloud -- How to Integrate E-commerce and Mobile Shopping via the Cloud Platform
    Thomas Chan, Associate Director, AliCloud International HK & Macau, Alibaba Group, will bring industry peers and visitors on a journey to explore the benefits and possibilities that cloud-based retail technologies can bring. 


  • Alipay -- Alipay and Mobile Wallet
    Simon Leung, Senior Business Development Manager, Alipay, will present case studies and insights into how the mobile wallet has changed the purchasing behaviours of Chinese consumers, and will discuss how this technology will adopt to different regions in the world.


More information on the seminars, please visit: www.retailasiaexpo.com/hk/seminars/


The eighth edition of Retail Asia Expo will take place from 14th to 16th June at Hong Kong Convention & Exhibition Centre. For more information, please visit the following link or contact us: www.retailasiaexpo.com





About Retail Asia Expo

Retail Asia Expo is an annual trade show and conference that caters to retailers in the Asia-Pacific region. The award-winning exhibition consists of three focus areas: Retail Technology, Retail Design & In-Store Marketing and Internet Retailing. The expo showcases retail solutions from more than 200 local and international exhibitors, and provides plenty of networking opportunities including seminars, gala dinners, cocktail receptions and the annual retail awards. In 2015, the show attracted 8,621 visitors from 60 countries, representing more than 3,300 companies and organisations.


About Diversified Communications

Diversified Communications is a fast-growing international communications company headquartered in the United States. With 16 offices across 7 countries and 9 divisions, the company spans across broadcasting, digital products, software, publishing and the production of market-leading events, with a product portfolio serving 16 industries in 14 countries and counting. In Hong Kong, Diversified Communications organises a growing portfolio of trade exhibitions and conferences including Restaurant & Bar Hong Kong, Seafood Expo Asia, Natural & Organic Products Asia, Retail Asia Expo, Omni Channel Retailing Conference, HR Summit & Expo Hong Kong, Learning & Teaching Expo, and Asia-Pacific International Conference. All the events embrace an established relationship with key providers and buyers in different industries.

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